Tigerair launches Infrequent Flyer Club campaign in wake of Qantas Frequent Flyer controversy

YOU won’t get points, and you won’t get status. Tigerair’s latest campaign takes a cheeky dig at its premium competitors.

YOU won’t get points, and you won’t get status.

Budget airline Tigerair is taking a dig at its premium competitors with the launch of its Infrequent Flyer Club with a social media campaign urging occasional flyers to sign up - but acknowledging they’ll get very little in return.

What do you think of the campaign? Share your comments below.

Members do, however, get to choose their own membership card colour - from ’70s brown all the way to triple emerald sapphire ivory.

The catch: You have to print out the card yourself.

“This is the club for people who don’t fly very often, but still really like signing up for things,” the launch video explains.

Tigerair Australia’s head of communications Vanessa Regan said the Infrequent Flyer Club would allow Tigerair to keep customers up-to-date with great deals to great destinations.

“Most Australian travellers don’t fly often, or as often as they’d like, because it is just too expensive and therefore the merits of belonging to a frequent flyer program become pretty meaningless,” she said.

The launch comes less than a fortnight after customers reacted angrily controversial changes to the Qantas Frequent Flyer scheme.

The first 5000 Infrequent Flyer Club members to join will receive a free flight voucher for $100, with more rewards planned in upcoming promotions.

Besides membership cards, the club also offers personalised baggage tags and a chance to build useless infrequent flyer points by moving a plane around a screen.

For details visit infrequentflyers.com