Barmy Army: England cricket supporters hit Brisbane, head straight to the pub

THEY'RE here, they're drinking all our beer ... England's Barmy Army has landed and established a beachhead at a pub before an assault on the Gabba.

A bunch of Barmy Army invaders met Jeff Thomson at the Pig and Whistle in the Brisbane CBD. Thousands of English cricket fabns h

THEY'RE loud, they're proud and they threaten to drown out the Gabba crowd.

For the second time this year, Brisbane has gone barmy with the arrival of thousands of English cricket tragics ahead of tomorrow's first Ashes Test of the summer.

It follows the midyear rugby tour of the British and Irish Lions which injected millions of dollars in to the state's economy.

The Barmy Army have made Brisbane's Pig N Whistle their unofficial capital over the past two days as they warm up for another summer of chanting, sledging and drinking under the hot Aussie sun.

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They were met there by former Aussie paceman Jeff Thomson, who knows a thing or two about terrorising English batsmen.

Barmy Army co-founder Paul Burnham said Queensland-raised Aussie paceman Mitchell Johnson was already in their crosshairs for some good-natured sledging in a bid to shake his confidence.

"Mitchell Johnson copped a lot of stick last time," he said.

"We think he is pretty fragile so we will target him with some of the chants we used last time and a few new ones as well.

"We'll probably give Michael Clarke a bit of a go as well, but mostly it will be about getting behind our team and being as loud and supportive as we can."

During the Lions tour, Aussie rugby fans were often drowned out by the cheers of the Brits, but Fanatics tour manager David McClatchey said Australian sports fans were slowly catching up.

"The singing and chanting is great for atmosphere, but it's always been a British or European thing that a lot of Aussie sports fans haven't really bought in to until pretty recently," he said.

"But we're seeing in the A-League (soccer) there's plenty of singing now so the tide is turning."

Cricket Australia expects up to 50,000 British tourists during the series, with almost 10,000 packages booked through official tour channels.

Thousands more will travel independently.

Almost all of Brisbane's 10,000 hotel rooms are booked solid for the next six days, giving the city's tourism industry its biggest week in years.

Donna Rodios from leading travel agency wotif.com said bookings were up 22 per cent on Brisbane's last Ashes Test three years ago.

Queensland Tourism Industry Council CEO Daniel Gschwind said the Ashes clash would deliver huge benefit to the city.

"It's a multi-day event for a start and it stretches in to the weekend which is great when you want to fill hotels in the city," he said.

"And there is such keen interest in this contest throughout the cricket-playing world and when you think of Britain and India, they are two of our biggest markets."