Meet China’s top 10 influencers in Australia
They’re the influencers on China’s version of Instagram that have tens of thousands of followers. See the full list.
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It’s China’s version of Instagram: the Little Red Book (‘Xiaohongshu’ or ‘RED’).
The rapidly-growing social media and e-commerce platform boasts a whopping 200 million users and lists some of China’s largest technology and e-commerce companies as investors.
While China itself has been plagued by uncertainty and punishing lockdowns, RED has become an important outlet for freedom and self promotion.
But the users are not confined to those living in the republic — it is a global phenomenon, embraced hugely by ex-pats living in Australia.
A look at the top 10 influencers offers us glimpses into a life of leisure and luxury, as well as some very diverse interests.
1. AriaAndBrandon – ‘sharing love life and life in general’
Location: Melbourne
Fans: approx. 3.3 million
The first thing you notice about AriaAndBrandon is their real estate videos as these youngsters look to buy an ideal house in Melbourne. But they are a long way from the typical first homebuyer — the places they inspect range in price from approximately $1.4 million to 1.6 million. One house they inspected in Melbourne boasted multiple bedrooms, a spacious living room, a courtyard, skylights and amenities, yet the pair lamented that they would ‘need to find a larger place to let Chip (their dog) to play.’
2. Carina – Fitness influencer
Location: Australia
Fans: approx. 1.5 million
An Australian National University graduate and mother of ‘two young kids and a corgi’, Carina instils a strong sense of discipline in her fitness videos. She exudes warmth and energy and often dances to lively music, inviting followers to exercise with her (remotely).
3. Do you want to fry a fish with me – Gaming influencer
Location: Melbourne
Fans: approx. 98,000
This influencer posts everything about games and ‘is working hard’ to increase the quality of games and provide players with useful tips. He does not appear to post anything else apart from games – a true gaming enthusiast.
4. Eeeeee_L – Beauty influencer
Location: Sydney
Fans: approx. 1.1 million
A beauty influencer who trials expensive body and makeup products but also digs into those products that ‘may not yet be popular but are certainly good value-for-money.’
Eeeeee_L is also not afraid to share her secret tips as she shows followers how she pampers her skin and hair at home daily with the utmost delicacy.
5. Jayson – Food influencer/Seafood specialist
Location: Australia
Fans: approx. 290,000
Everything from lobsters, crabs, prawns to starfish, Jayson is able to passionately marinate them all (raw) and share his recipes with the world.
According to Jayson, having the right marinade is the key to preparing his seafood, and this would include a mixture of ‘shallots, ginger, garlic, chilli, basil, fish sauce, sugar, salt, chicken salt’.
6. Mr Buy Buy in Australia – Food influencer
Location: Australia
Fans: approx. 970,000
Adding flavour into daily cooking and restaurant experiences, Mr Buy Buy in Australia explores the most unusual of food (and proudly presents his own successes and failures with cooking). He also tries different desserts in his local cafe and innovatively tries to re-make them at home with a touch of oriental flavour.
7. Haoyixin – Makeup influencer
Location: Adelaide
Fans: approx. 160,000
A part-time influencer who boasts of 10 years’ makeup experience and seeks to share all her daily makeup tips. Specialising in ‘beauty routines for commuters,’ starting with a typical foundation and a concealer, she teaches followers how to complete a full makeup in just five minutes.
8. Kiksiyan – Model/fashion influencer
Location: Melbourne
Fans: approx. 150,000
Full of chic outfits, expensive jewellery and fashion shows, Kiksiyan also peppers her posts with styling tips and advice. She masters a range of formal and street looks, showing her fans how to look beautiful from day to night.
9. Guoguoxuxu – Daily life influencer
Location: NSW
Fans: approx. 380,000
An influencer that wishes to share all her daily happy moments, presenting a life of flowers, fancy dresses, gallery visits and a sweet boyfriend … and yes also just a little bit about working from home. She celebrates the cherished moments in life, large or small.
10. Arielle – Health influencer
Location: Sydney
Fans: approx. 250,000
A nutritionist who cares about health and wildlife conservation, Arielle poses questions such as ‘why do we still lack calcium after taking all the calcium tablets’ and ‘are we over-consuming health supplements’.
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