Dating app Coffee Meets Bagel - described as ‘the opposite of Tinder’ - launches in Sydney
DESCRIBED as “the opposite of Tinder,” a new dating app delivers one match a day, lets users talk for a week, and plans to take over two Australian cities.
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SYDNEYSIDERS are so hopeless in love, they’ve become the targets of a rising San Francisco tech start up.
American dating app Coffee Meets Bagel, famed for turning down a $30 million offer from Mark Cuban on the US TV series Shark Tank, will launch its app in Australia today.
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And chief operating officer Dawoon Kang said the company chose Sydney as its second international base as half of all residents over the age of 15 were single, and many were within its target audience of 21 to 35 years of age.
Ms Kang, one of three sisters behind the dating creation, said Coffee and Bagel would pitch itself to Australians as “the opposite of Tinder,” which she said had changed the online dating market.
“Tinder is great and also not great for the dating industry,” she said.
“People now have less reservations about meeting people online … but it also gave online dating a bad reputation because it’s so hook-up and entertainment-based.”
Instead, Coffee and Bagel introduces users to one match every day (their bagel) and they have 24 hours to pass or like their counterpart, communicating in a secure messaging area for up to a week.
Users can purchase more “coffee beans” within the free app to unlock extras such as discovering their match’s mutual friends.
Ms Kang said more than 25 million introductions had been made through the app in the United States in its first three years, leading to “at least 10,000 relationships” and 120 marriages or engagements, though she said she was “sure there are a lot more”.
The app will launch into a crowded online dating scene, with Tinder, eHarmony, Match.com and RSVP claiming a share of the Australian market IBISWorld estimates to be worth $113 million.
Ms Kang said the company planned to expand further in Australia, with plans to sweet talk Melbourne singles at a future date.
Originally published as Dating app Coffee Meets Bagel - described as ‘the opposite of Tinder’ - launches in Sydney