Google puts Australian singer Elizabeth Rose inside a Fruit Ninja-style music video clip

AUSSIE singer Elizabeth Rose invites you to tap, swipe and tilt her latest music video — an interactive clip created with internet giant, Google.

SYDNEY singer Elizabeth Rose appears to be inside a Fruit Ninjagame in her latest music video, and internet giant Google put her there.

The interactive music video will be released this morning, letting users swipe her image into pieces, ignite her video set, direct her tears to and fro, and, as she describes it, “play with her emotions”.

The Playing with Firecreation is the result of “many months of work” that began last year, Ms Rose said, when Google Australia approached her about a collaboration.

“I’ve always wanted to do something quite quirky and fun with video clips and I haven’t had the opportunity to do this, or the funds really,” she said.

Elizabeth Rose is pushing the boundaries in her new music video with help from Google. Picture: Supplied

“Personally, I’m still a child inside, I love video games and this is a really fun approach. It is a bit weird thinking I’m being tapped and it’s making these things come out of me.”

The video clip, which also features rapper Remi battling a virtual fire, is best viewed on mobile devices like phones and tablets that can be tilted to direct the artists’ virtual, triangular tears, swiped to break their images in two, or tapped to blow up on-screen hearts.

Google Australia product marketing manager Sophie Hirst said the company built the video clip to be viewed inside any web browser, rather than a dedicated app, to make it more accessible and let music lovers do more than listen to Ms Rose’s track.

“Watching music videos on MTV is quite a passive experience,” she said. “We loved the idea of creating a music video you could hold in your hand. We were really interested in using technology to push the art forward.”

Ms Hirst said the swiping, tapping, tilting video clip looked like a video game but was actually “built with multiple videos that lay on top of one another and play at the same time”.

Playing with Fire is the third song to get Google’s interactive video clip treatment. The search giant has previously launched an “interactive film” called The Wilderness Downtown with Arcade Fire, and a six-sided, cube-like video clip with Australian electronic duo The Presets.

Ms Rose’s finger-tapping video clip will be available at elizabethrose.com.au/play from 6am. Her album, Intra, is also available on Google Play Music, and she’ll be touring the album in June.

Originally published as Google puts Australian singer Elizabeth Rose inside a Fruit Ninja-style music video clip