Nick Cummins, aka Honey Badger, stars in new TV commercial for Head & Shoulders

CULT hero Nick Cummins might describe his hairstyle as a “100 per cent bog-standard do” but it’s snagged him an advertising deal.

CULT hero Nick Cummins might describe his hairstyle as a “100 per cent bog-standard do” but it’s snagged him an advertising deal.

The “Honey Badger” has been signed up by shampoo brand Head and Shoulders, and he and his taped mullet will be hitting our screens soon.

Check out the Honey Badger’s commercial in the player above

Fans have been missing weird and wonderful TV fare from Cummins — dubbed the world’s most Australian man — after he moved to Japan in July to play for Coca Cola in the Top League.

The Badger may be back for a Super Rugby stint next year, however.

Could the Honey Badger be headed back to Super Rugby?

“It’s on the cards,” Cummins said from Fukuoka this week.

“It comes down to an agreement with my Japanese club and what they are going to say; if it’s something that can be in the best interests of Coca Cola and myself.”

The likely destination is the Western Force, who would have to get dispensation from the ARU.

“Nick is still under contract in Japan but we’d certainly love to have him back with us in the future,” Force CEO Mark Sinderberry said.

Cummins is slowly coming to grips with life in Japan, where he is known as the “Honey Budger”.

He is learning Japanese but ordering food remains a theatre-sport.

“It’s a tough gig trying to order a chicken salad or whatever and you’re in there flapping your wings around trying to explain what you want. I am not going to go into how you try and explain you want some eggs,” he said.

The Badger’s taped mullet in all its glory.

Cummins will join an eclectic stable of global celebrities in his shampoo stable, including Sofia Vergara, Lionel Messi and afro-king NFL star Troy Polamalu, whose hair is insured for $1 million.

The ocker Aussie stresses his mullet is not subject to celebrity treatment, however.

“The hair on this melon, there’s nothing special going on there trust me, other than a bit of Head and Shoulders of course,” he said.

“It’s a 100 per cent bog-standard do.”

Originally published as Nick Cummins, aka Honey Badger, stars in new TV commercial for Head & Shoulders