The NRL has to turn grand final week into a party for Sydney
IF you go to Melbourne in AFL grand final week it’s one big party. The same with the Derby-Melbourne Cup racing carnival. In Sydney, it was a ghost town all week.
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IF you go to Melbourne in AFL grand final week it’s one big party. The same with the Derby-Melbourne Cup racing carnival.
When we went to Brisbane last year the city stopped for the Jeff Horn-Manny Pacquiao fight.
Flags, posters, live entertainment, parties, packed restaurants, hotels and unprecedented media exposure.
It’s the same in a Super Bowl city in the U.S. or in a soccer World Cup country.
This week Sydney hosted its own major event — Sunday night’s NRL grand final.
The build-up to the game was the lamest ever. The city was like a ghost town.
The NRL did absolutely nothing. They had no presence and no atmosphere.
If you weren’t a rugby league fan you wouldn’t have known there was a game on.
The clubs’ media access was terrible.
The Roosters played hide and seek with superstar Cooper Cronk.
Fans paying big money for their sporting entertainment are entitled to know who is playing.
As a result thousands of free tickets had to be given away to fill ANZ Stadium.
Recently, Racing NSW supremo Peter V’landys slammed the Berejiklian government for failing to promote the world’s richest turf race, the Everest.
This state, this city and the NRL need to get their act together.
NRL CEO Todd Greenberg was recently in Russia for the World Cup final. I was hoping he would come home with some good ideas.
Judging by the build-up to the grand final, he didn’t.
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