St George Illawarra Dragons appoint V8 Super Cars chief operating officer Tim Watsford as new CEO

St George Illawarra’s prolonged search for a chief executive is over, with the club appointing the V8 Super Cars chief operating officer to the role.

Tim Watsford has landed the gig as Dragons CEO.

St George Illawarra’s prolonged search for a chief executive is over with V8 Super Cars chief operating officer Tim Watsford landing the gig.

The Dragons have taken their time to decide on their new boss after telling current chief executive Ryan Webb his time at the club would come to an end in March.

Watsford had been linked to the Dragons position previously. He has spent the past two years at Supercars and previously worked as the NRL as a general manager – major events and engagement.

He will become just the fourth chief executive since St George Illawarra formed in 1999. Webb, Peter Doust and Brian Johnston are the only others.

“Rugby league has always been my passion, and I’m incredibly excited to take on this opportunity with the St George Illawarra Dragons. The board has undertaken a thorough process, and I truly appreciate the faith they’ve placed in me to drive success for our members and fans,” Watford said in a statement.

“The club’s direction is clear, and there is a strong foundation for growth and sustainable success. My previous roles have given me invaluable experience in building sports brands, engaging fans, and delivering high-performance outcomes. I’m looking forward to working with the team and getting started from day one.”

New Dragons CEO Tim Watsford. PIc: Dragons

Dragons Chairman Andrew Lancaster praised Watsford’s appointment.

“The board is very pleased to welcome Tim as our new CEO. His deep understanding of rugby league, combined with his experience in major event development, commercial growth, and fan engagement, makes him a perfect fit for our club,” Lancaster said

“Tim has a proven ability to drive innovation, foster high-performance environments, and build meaningful connections between clubs, fans, and the wider community.

Being CEO of the Dragons comes with clear accountability, and Tim has embraced the

expectations we have set for success.”

Watford replaces outgoing CEO Ryan Webb.

“We would like to thank Ryan Webb for the job he has done through some challenging times. He has played a key role in setting the Club on the path to growth, and we are grateful for his contributions. Ryan will remain with the Dragons during the transition period to ensure a smooth handover,” Lancaster said.