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NRL 2021: Melbourne Storm appoint Justin Rodski as CEO to replace Dave Donaghy

He helped Essendon survive the supplements saga, and now Justin Rodski will take on a new challenge at one of the NRL’s biggest clubs.

Melbourne Storm have appointed Essendon chief commercial officer and former spin doctor Justin Rodski as its new chief executive.

Rodski joins Storm from the Bombers, where he spent a decade first as its communication manager before becoming its chief marketing officer and then finally chief commercial officer.

He was the Bombers’ media man during Essendon’s supplements saga.

Like former Storm boss Dave Donaghy, who is set to become Brisbane Broncos’ new chief executive, Rodski is also a former sports journalist.

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Essendon's chief commercial officer. and former media manager, Justin Rodski (left), will join Melbourne Storm as it’s new CEO. Picture: Jay Town.
Essendon's chief commercial officer. and former media manager, Justin Rodski (left), will join Melbourne Storm as it’s new CEO. Picture: Jay Town.

“It is a great honour and privilege to be appointed Melbourne Storm CEO,” Rodski said

“Storm is one of the most respected, successful and prominent sporting organisations in the country. The challenge to build on this strong foundation and lead the club through its next period of growth and success is an incredibly exciting opportunity.

“The role comes with great responsibility.

“Storm has established a renowned and revered culture, both on and off the field, and I look forward to working closely with the board, staff, coaches, players, members and partners to continue developing that proud legacy into the future.”

Rodski was media manager during Essendon’s supplements saga.
Rodski was media manager during Essendon’s supplements saga.

Storm chairman Matt Tripp said Rodski was a standout candidate in a strong international field.

“We are thrilled to welcome Justin to the Storm family as our new CEO,” Tripp said.

“Justin has established credentials, is well respected in the industry and has a great understanding of what it takes to run a high performing club in a highly competitive market.

“We were also impressed with his values and approach to people which very much aligned with the Storm way.

“It was important for us to take our time to find the right person to lead this club into an exciting period.

Rodski will replace former Storm boss Dave Donaghy as CEO. Picture: AAP.
Rodski will replace former Storm boss Dave Donaghy as CEO. Picture: AAP.

“We have a playing list that we know are capable of establishing their own legacy in the years ahead and commercial staff who have lived through one of the toughest periods of our short history but have continued to grow our club off the field.

“We are excited to have Justin lead our club to even greater heights with new ideas and insights that will give us every opportunity to be successful on and off the field for many years ahead.

“I’d also like to thank Ash Tucker and all our staff for stepping up while we looked to fill the CEO position after an incredibly difficult but extremely rewarding 2020.”

Originally published as NRL 2021: Melbourne Storm appoint Justin Rodski as CEO to replace Dave Donaghy

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Original URL: https://www.dailytelegraph.com.au/sport/nrl/nrl-2021-melbourne-storm-appoint-justin-rodski-as-ceo-to-replace-dave-donaghy/news-story/b0b91f2601c359525799a1f2e56070cd