Lucrative naming rights up for grabs at new $300m Penrith Stadium

Naming rights for the $300 million new Penrith Stadium are up for grabs, with the NSW government already in top-level talks with major retail brands to showcase the NRL’s four-peat premiers.

For sale: a sought-after $15m business opportunity to showcase the NRL’s famous four-peat premiers.

The naming rights for Sydney’s newest venue, Penrith Stadium, are up for grabs with a price tag of $10m to $15m.

Sydney’s major stadium network includes Accor Stadium, Allianz Stadium and CommBank Stadium with Venues NSW now searching for a naming rights partner at the $300m Penrith venue, which will be home ground of the Panthers, premiers for the past four successive seasons.

It is hoped that the naming rights partnership will be finalised before the stadium opens, allowing the successful business to fully embed its brand in the new venue.

The $10m to $15m price tag would span ten years.

That’s around $1.5m a year to be linked with Panthers stars Nathan Cleary, Isaah Yeo, Dylan Edwards, Liam Martin and Brian To’o.

The naming rights for Sydney’s newest venue, Penrith Stadium, are up for grabs with a price tag of $10m to $15m Picture: Supplied. ,

This masthead has been told that Venues NSW is already working with several recognised retail brands interested in the Penrith Stadium naming rights.

Rival sporting codes and other events will also use the new venue.

“This will be more than a stadium, it will be a stage for great events in the thriving hub of Penrith,” said NSW Minister for Sport, Steve Kamper.

“The right partner won’t just sponsor this new stadium, they’ll own a piece of the region’s great sporting and cultural heritage.

“This is about more than building a new stadium, it’s about being a part of something that inspires pride, unifies our community and shapes the future of sport and entertainment in Penrith.”

Other NRL grounds with naming rights include 4 Pines Park (Brookvale), McDonald Jones Stadium (Newcastle), AAMI Park (Melbourne), Suncorp Stadium (Brisbane), GIO Stadium (Canberra), Cbus Super Stadium (Gold Coast), Queensland Country Bank Stadium (North Queensland), WIN Stadium (St George Illawarra), Go Media Stadium (Auckland) and Kayo Stadium (Redcliffe).

Demolition of the old BlueBet Stadium, previously known as Penrith Park, has begun. Picture: Getty Images

Demolition of the old BlueBet Stadium, previously known as Penrith Park, has begun with the Panthers NRL side forced to temporarily relocate to Parramatta’s CommBank Stadium.

Construction company John Holland, which built the new Allianz Stadium, is delivering the $309m NSW Government-funded project at Penrith.

The redeveloped Penrith Stadium will host its first Panthers home match to start the 2027 NRL season.

Once completed, the stadium will be managed by Venues NSW, joining sporting and entertainment precincts at Sydney Olympic Park, Moore Park, Parramatta, Newcastle and Wollongong.

The Panthers will play home games at CommBank Stadium in Parramatta until construction of the new Penrith Stadium is complete. Picture: Getty Images

The new Penrith venue will offer a 30 per cent increase in seating capacity to 25,000 and 50 per cent more grandstand seating.

That capacity can increase to 30,000 for concerts.

There will be four gender-neutral change rooms to support the growth of women’s sport along with improved facilities and amenities, upgraded food and beverage outlets and premium corporate and media facilities.

Penrith’s famous family-friendly hills will be retained.

There will also be new state-of-the-art big screens, ribbon boards, sports lighting and fan-focused technology upgrades.

The precinct will be accessible to the community all-year round with access to basketball hoops and playing fields.