Jarryd Hayne launches new brand which features Fijian falcon as the logo
JARRYD Hayne has created a personal logo he believes “represents me and my journey” -- by aligning himself with the peregrine falcon of Fiji.
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JARRYD Hayne has created a personal logo he believes “represents me and my journey” -- by aligning himself with the peregrine falcon of Fiji.
Speaking with The Daily Telegraph from California, Hayne has explained the meaning behind a new logo — and subsequent clothing range — which will see the 27-year-old Sydneysider follow in the footsteps of branded US megastars like Michael Jordan, Floyd Mayweather and Tiger Woods.
Incorporating his initials, the unique design has been specifically drawn up to resemble a falcon from the small island home of his ancestors.
“The Fijian falcon is extremely rare,’’ Hayne explains. “It’s also said to be the fastest bird anywhere in the world.
“And both of those traits, they appeal to me.
“I want people to look at this design and see me, see my journey. I also hope it encourages them to step out of their own comfort zone and chase whatever it is in life they desire.
“I mean, for me, the idea of a clothing range is definitely going outside my comfort zone. Financially, too, it’s a risk.
“But you just run with it ... then if it works out, it works out.”
Asked about the design, Hayne continued: “It was created through discussions with a friend of mine, Paul Zeaiter.
“He’s an Aussie boy who moved to the States about seven or eight years ago. A great designer who has done some work for Snoop Dogg.
“When I first started travelling over here, I’d stay at his place in Santa Monica. We’d just get chatting, inspiring each other with our journeys and eventually came up with the brand.”
Available online at jarrydhayne.com, the range includes T-shirts, singlets and caps in the San Francisco 49ers colours of red and black. Several items in the range also boast a picture of the peregrine falcon, which has been known to exceed speeds of 320km/hr.
“And as soon as I heard that, I thought — wow,’’ Hayne revealed. “For me, it was perfect because my whole game is based around being the fastest.
“And for my height and size, I believe I am one of the fastest people in the world.”
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