Lara M. Sasken’s Twitter handle is about to become extremely valuable

THINK carefully when you choose your Twitter handle. It could end up making you a lot of money, like it did for this woman.

THINK carefully when you choose your Twitter handle. It could end up making you a lot of money.

Unfortunately for most of us, irrespective of the amount of thought we put into our social media moniker, we will never have the good fortune of landing a handle that becomes the target of a multi-million dollar organisation.

Lara Sasken did have such luck.

After it was announced on Wednesday that the St. Louis Rams would be relocating to become Los Angeles’ only NFL team, which would see the franchise renamed the LA Rams, heads quickly turned to the organisations presence on social media.

Currently operating under the handle @STLouisRams, the side would likely look to change to @LARams once the move was in full swing.

Unfortunately, the GoPro director of communications Lara M. Sasken has been operating under the handle @LaraMS (Spelling out La-raMS) since 2008. Given Twitter handles are not case sensitive, Sasken effectively owns the rights to the would-be LA Rams presence on the social platform.

The NFL side has the option to purchase the handle from Sasken, which could see the GoPro employee attract a significant sum, given the essential marketing benefits of having simple access to social media accounts for fans.

Sasken quickly became an internet sensation as fans began tagging her in posts discussing the team’s relocation, unaware that their comments were going directly to Sasken’s page. Others caught on, with the realisation that the handle was about to become extremely valuable.

I suppose the biggest winner tonight is Lara M. Sasken, since she'll cash in on her Twitter handle, @LaraMS

— Benjamin Hochman (@hochman) January 13, 2016

Lara M. Sasken doesn't know it yet. But she's about to make that skrilla after once upon a time selecting @LaraMS as her Twitter handle.

— Seattle Sportsnet (@alexSSN) January 13, 2016

Congrats to @LARams who is about to make some $$$ for her twitter handle... she probably has no idea whats going on in her mentions

— Alex Smallz (@SmallzTV) January 13, 2016

. @LaraMS I'll bet an NFL team is very interested in your twitter handle all of a sudden.

— Matt Pomeroy (@MattPomPom) January 13, 2016

Hey @larams probably time to change your handle. But hold out for $$$. THe greedy @NFL owners have tons of it

— Bob Fescoe (@bobfescoe) January 13, 2016

Sasken later chimed in on the conversation, adding her own witty responses to the influx of messages flooding her notification feed.

@darrenrovell you mean it's not because of my poetic tweets, charming personality and witty comebacks? 😉

— Lara M. Sasken (@LaraMS) January 13, 2016

@BroncoPeyton I hear you! 😉

— Lara M. Sasken (@LaraMS) January 13, 2016

@MichaelKim120 thanks - life can be strange sometimes!

— Lara M. Sasken (@LaraMS) January 13, 2016

If she plays her cards right, Sasken may soon find she has stumbled upon the holy grail of Twitter handles.

Originally published as Lara M. Sasken’s Twitter handle is about to become extremely valuable