Liverpool announce record New Balance kit deal

PREMIER League giants Liverpool have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.

LIVERPOOL, ENGLAND - APRIL 10: (THE SUN OUT, THE SUN ON SUNDAY OUT) Philippe Coutinho, Jordan Henderson, Simon Mignolet and Kolo Toure of Liverpool present the new home kit for next season at Liverpool One on April 10, 2014 in Liverpool, England. (Photo by Andrew Powell/Liverpool FC via Getty Images) *** Local Caption *** Philippe Coutinho;Jordan Henderson;Simon Mignolet;Kolo Toure

PREMIER League giants Liverpool on Thursday announced that they have agreed the biggest kit supplier deal in their history with American sportswear manufacturer New Balance.

In 2012 Liverpool signed a six-year deal worth £25 million ($49 million) a season with Warrior Sports, whose parent company is New Balance.

Their kits will be made by New Balance from next season onwards in a deal reportedly worth up to £300 million ($585m).

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#LFC can today announce @NBFootball as their official kit supplier from the 2015-16 season: http://t.co/N2zV8gCeV4 pic.twitter.com/U7jGLbcmEx

— Liverpool FC (@LFC) February 5, 2015

“We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club,” said Liverpool’s chief commercial officer Billy Hogan in a statement.

“Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint and they have a presence in many countries across the world, which will all feature LFC kit.”

Originally published as Liverpool announce record New Balance kit deal