Lionel Messi embarrassed as he and wife Antonela are shown on Coldplay kiss cam

The football great appeared to be caught off guard as he became the latest star to have his face beamed on the infamous Coldplay kiss cam.

Lionel Messi was caught in a rare moment of awkwardness with his stunning wife Antonela Roccuzzo at a Coldplay concert.

The loved-up couple were enjoying the British rock-band’s final US show in Miami when the dreaded kiss cam landed squarely on them, The Sun reports.

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It comes days after the kiss scam scandal involving married and now former Astronomer chief executive Andy Byron and HR head Kristin Cabot.

Their ducking reaction to being filmed at Boston’s gig caught the world’s attention – with millions now talking about an alleged affair.

Lionel Messi with his wife on the big screen and the original Coldplay Kisscam duo. Photos: X

And while many might seize the opportunity for a public smooch, Messi seemed to go bright red given the circumstances (see below).

Footage circulating on social media showed the Inter Miami star smiling sheepishly, while Antonela, ever graceful, beamed beside him.

With everyone in the crowd cheering “Messi”, the couple waved to fans before Coldplay’s lead singer Chris Martin serenaded them.

Martin, who had jokingly called out Byron and Cabot’s potential ‘affair’ during his performance last week, thanked Messi for coming and called him “the No. 1 sports person of all-time”.

And it didn’t take long for fans online to see the funny side.

One wrote: “They should have tried to hide for a second. That would be hilarious.”

While another said: “They were just singing and not dodging any Cam scandals.”

A third said: “Jumbotron with Lionel Messi! (He didn’t hide, though).”

A fourth joked: “At least someone went with their own wife. Good.”

Messi and Roccuzzo were happy in the end.

Unlike the original Astronomer couple.

Although not spotted in the viral clip, Antonela later posted snaps of the couple’s three sons enjoying the show at the Hard Rock Stadium.

Thiago, 12, was pictured wearing a Coldplay cap, while Mateo, nine, wore a snazzy pair of 3D glasses as Ciro, six, cuddled into his dad.

Meanwhile, Messi was serving a one-match suspension for Inter Miami’s game against FC Cincinnati on Saturday.

The eight-time Ballon d’Or winner and fellow Barcelona legend Jordi Alba were punished for skipping Major League Soccer’s All-Star game earlier this week.

Messi (left) how we’re used to seeing him, on the football pitch. (Photo by Ira L. Black/Getty Images via AFP)

Astronomer’s 'temporary spokesperson' Gwyneth Paltrow. Picture: @astronomerio/X

Both players missed Wednesday’s match in Austin, Texas where the MLS squad posted a 3-1 win against Mexico’s Liga MX All-Stars.

Elsewhere, humiliated Byron and Cabot quit their jobs at the tech company as a result of the scandal.

And Martin’s ex-wife Gwyneth Paltrow was hired by Astronomer for a tongue-in-cheek video, in what fans are describing as a genius PR move.

This article originally appeared in The Sun and was reproduced with permission

Originally published as Lionel Messi embarrassed as he and wife Antonela are shown on Coldplay kiss cam