James Sutherland quits: Departing Aussie CEO leaves game in good health despite the many blips
AS James Sutherland tendered his resignation, with many pundits believing the game has never been at a lower ebb, he did so in the wake of signing a $1.2b broadcast deal. Surely that alone puts him in rare air.
Cricket
Don't miss out on the headlines from Cricket. Followed categories will be added to My News.
THE measure of a man is more often than not how he handles himself in a crisis.
James Sutherland has seen more than one through 18 years as Cricket Australia chief executive, but perhaps none more overwhelming than the recent ball tampering scandal.
The debacle in South Africa came hot on the heels of one of the ugliest stoushes between players and administrators cricket had seen during last year’s pay dispute.
There has been a sense that on both occasions, Sutherland, and cricket, came out worse for wear.
CEO GOES: Sutherland quits, gives 12 months notice
But as he tendered his resignation this week, with many pundits believing the game has never been at a lower ebb, he did so in the wake of signing a $1.2 billion broadcast deal.
It was the richest in the sport’s history in Australia, and the figure was much, much higher than the outside experts predicted, because of the perception around the state of the game.
For all his critics, surely that puts Sutherland, who stayed on specifically to do the broadcast deal, which also was the end of an era with Foxtel and Seven replacing Nine, in rare air.
How did a game, seen to be in crisis, with the national captain and vice-captain banished, the Australian coach also falling on his sword, come out of it all with bucketloads of cash?
To that point, Sutherland cannot be denied his due.
Consider also the cash cow of the Australian summer, that is when England and India aren’t touring, remains the Big Bash, a concept brought to full-blooded fruition by Sutherland.
Sutherland gave credit to his team as he announced he would be staying on only for another 12 months, but that team has changed a lot during his 18 years in the big chair.
Sutherland has been the constant.
Figures are a bit like rubber bands at times, they can be pulled and stretched to look like anything.
But boosting turnover from $50 million to $500 million during his tenure has to be a Sutherland tick.
The Australian men’s and women’s teams are the highest paid sportspeople in the country, too, on the back of that revenue increase.
The pay dispute revealed that from Sutherland and CA’s point of view, while he wanted them to be the best paid, maybe they didn’t have to be paid so much.
It created tensions with his key personnel, the players, the ultimate representatives of the game Sutherland not only governed, but played, and still plays.
That tension has dissipated, amid a sport wide re-set, because everyone in cricket was forced to look in the mirror when the events in South Africa unfolded.
Twin reviews in to both the players and administrative culture at CA were enacted, and potentially part of Sutherland’s legacy could yet be damaged when those reviews are complete.
But cricket opened itself up to examination and, even though some suggest the reviews won’t quite hit the marks they need to, it bodes well for the future.
That’s as much what Sutherland’s announcement was about too, looking forward.
The broadcast deal is done, the MOU is done, there is a new national captain, a new national coach.
The sport wants to move on, and Sutherland decided a fresh CEO would only aid that.
But it will move on with $1.2 billion in its pocket and competition, the BBL, which now dominates the summer sporting landscape.
There were more than a few bumps on the way, but Sutherland rode them as best he could, always with the game in mind.
LIVE Stream the best of international cricket outside of Australia on FOX SPORTS. SIGN UP NOW >
Originally published as James Sutherland quits: Departing Aussie CEO leaves game in good health despite the many blips