AFL dumps plans to have AFLW clubs wear Marvel superhero designed jumpers

AFLW players will wear superhero designed jumpers next year to coincide with a Marvel movie release in a latest gimmick that has raised eyebrows at clubs.

The AFL has softened its plans for AFLW players to wear superhero designed jumpers to coincide with a Marvel movie.

After the gimmick was exposed by the Herald Sun last month, the public outcry resulted in a memo being quietly circulated to clubs informing them that only home teams will wear the design.

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Clubs have been notified about plans to turn the Round 6 double-header at Marvel Stadium into a marketing blitz around the release of Captain Marvel, the company’s first feature film with a female superhero.

The movie is set to be released on March 7, two days before Collingwood plays North Melbourne and the Western Bulldogs take on Melbourne in the double-header.

How the AFLW jumpers would look.

There were several areas of concern about the whole concept for the clubs, including the design of the jumpers.

“They look like Christmas presents wrapped in gold ribbon with belts,” one club official said.

“Some would rightly see it as trivialising the competition, I mean would they do it with the men?”

One of the pet hates of Collingwood president Eddie McGuire is tinkering with the club’s traditional black and white strip.

North Melbourne already has three different jumpers for the AFLW season — the traditional blue and white guernsey, a clash strip and also a special Tasmanian jumper for their home games in the Apple Isle.

Clubs were initially only given two days to agree to the Marvel takeover but that deadline was extended with questions being asked around the whole process.

Originally published as AFL dumps plans to have AFLW clubs wear Marvel superhero designed jumpers