Sydney’s most-viewed homes: 10 properties that captivated buyers this year
Sydney’s most popular properties for 2025 have been revealed, shining a light on the celebrity homes and harbourside marvels attracting the most attention.
They were Sydney’s most popular properties this year.
From A‑list estates to waterfront parcels, a handful of listings have garnered engagement with attention from buyers and browsers alike with 10 homes topping realestate.com.au’s most-viewed listings this year.
Lisa Wilkinson and her husband Peter FitzSimons former home topped Sydney’s most-viewed property listings, attracting 47,706 clicks, proving many were curious to step inside.
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The home passed in on a vendor bid at an on-site ‘private’ auction in September and later sold in November.
The second home to make the list was 44 Porters Road in Kenthurst with 44,447 views, followed by 19 Bayview Hill Road in Rose Bay that received 43,980 views and 23 South Street in Strathfield with 42,824 views.
Other homes that featured in the top 10 included a two-bedroom apartment at 4142/185 Broadway, Ultimo with 38,300 views and 70 Flavelle Street, Concord that received 37,166 views.
In Sydney’s Outer West and Blue Mountains two homes featured at 4 Turella Street, Glenbrook with 36, 607 listing views and 312 Littlefield’s Road, Mulgoa that received 34, 901 views.
A Point Piper waterfront parcel at 6 St Mervyns Ave also garnered 36, 129 views and 32 Queen Street in Mosman 34,409 views.
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Brad Pillinger of Pillinger Double Bay was an agent on two of the homes that made the top 10.
Both were five-bedroom homes with harbour views that Mr Pillinger said were common features that make an “elite” property.
“Views, dimension and features when they are at the upper end of the market place are going to have a high interest for people to view,” he said.
“General interest – of course is position, price point and views – vested interest is things like privacy, carparking and potential.”
Mr Pillinger said the features that drew people to properties was “not rocket science”.
“If it’s an elite price point for the area, be it North Shore or the East, and presentation if its presented well that’s also going to drive viewership,” he said.
“There’s a lot of people who can’t afford the property when they inquire, but I found that the marketplace is quite open about that and we can get to the small percentage of people that are actually interested who have come from that source pretty quickly.
“We have a large familiarity with the buyer pool at that price point, 80 per cent of the vested buyers we are familiar with and the 20 per cent that we are not familiar with we just do a normal vetting process.”
Founder and CEO of McGrath Estate Agents John McGrath said most-clicked properties will often sit on the first search results page.
“I think first and foremost the location of the ad, I think REA has plenty of stats that sort of 70 to 75 per cent of people don’t go beyond the first page of search results,” he said.
Mr McGrath said the “hero shot” or main image was another key.
“If that first image doesn’t grab people’s attention they generally move to the next one.”
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According to Mr McGrath, once people begin searching in more detail price was another of the top three factors for listing views.
“That’s often a part of someone’s search criteria that is immovable or fixed, they can’t go beyond a certain budget,” he said.
“Price is important, which is why we talk so often about having a price or price guide on every property.
“Again REA I think they tell us around 70 per cent of people pass by properties that have no price so it’s a crazy thing that agents tend to refuse to put prices on so often.”
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Mr McGrath said searchers also look to the location and key words.
“They know the suburb – if they’ve been looking in that area for a while they will know the streets they like more and like less,” he said.
“Key words are becoming an increased area of interest, a lot of people are punching in solar panels, swimming pools or level land – things that are important to their particular search beyond just the price, suburb and imagery.
“Land is an important one and on REA it’s generally displayed on the opening page.
“That’s the kind of rough hierarchy of what grabs people’s attention to go further and then once they are open and onto a property the floorplan is an incredibly important element for everyone but by then you’ve already clicked on the property.”
Moving into the new year, Mr McGrath said there may be advances in the property search.
“I think it will follow suit but as AI becomes more adopted by the portals on the agent’s websites I think people will be able to start, whether that’s 2026 or 2027 – a lot of people are looking to want to search beyond beds, baths, price, suburb.
“A lot of people are looking for lifestyle elements so I can see in six or 12 months’ time, ‘okay REA I’m looking for a fixer-up cottage, I prefer timber to brick, it must have a little block front to rear, the garden has got to be facing north at the back and I want it to be within a five-minute walk to the beach, also within a 10 minute walk to the train station that gets me into the CBD and my budgets $2.5m or something.”
In a process that may streamline results, according to Mr McGrath, this will also offer assistance for time restraints of searchers.
“I think people going forward will put more of the distinctions and nuances that are particular to them and important in their search hierarchy and I think it will move beyond the suburb, price range, land, beds, baths because I think that’s fairly rudimentary,” he said.
“People are wanting more and they don’t have the time available to sift through 60 or 70 results they want the three, four or five that actually match exactly what they are looking for.”
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