Men getting Brazilian laser treatments every day
Men are getting Brazilian laser treatments like they’re going out of fashion.
Men are getting Brazilian laser treatments like they’re going out of fashion.
No longer just content to wax their chest or back hair, men are booking themselves into laser treatments to permanently remove hair in the nether regions.
Men’s Den Bella Vista owner Elyse Sinclair said the clinic performed Brazilian laser treatments on men each day at her clinic.
“A lot of the time, they’re saying they’re getting older and having hair they didn’t have before,’’ Miss Sinclair said.
“I thought it would be (popular with men) in their 20s, but it’s older men and their wives or partners want them to do it.
“Being in an intimate area we try not to ask too many questions.”
The treatment usually requires six treatments at $99 a pop while other men opt for skin tightening and facial appointments.
“Females have so much access to clinics but men want the treatment and the male industry is booming,’’ she said.
While not all body-conscious men might book appointments for permanent hair removal, such treatments reflect a rise in vanity among Australian men.
Social analyst Mark McCrindle said the days of men neglecting their grooming were long gone.
“Men are more focused on being stylish, particularly in the younger age group,’’ he said.
“It used to be the Aussie way where it’s cool not to care but these days you’ve got a trend of men wanting to look their best.”
He said the trend did not discriminate among men.
“It’s not just those in the business sense or professional sense — you’ve got tradies wanting to look their best,’’ he said.
“We’ve become more sophisticated in society.”
But Mr McCrindle said it was not just the desire to look good driving the trend.
“You’ve got the 30, 40, 50-something wanting to make sure they’re relevant,’’ he said.
“People are active more later in their lives and want to look their best with what they have.”
The classy shift shows a significant about-face in attitudes since the term metrosexual was coined early last decade.
“It did have a bit of an elitist tone about it and it was not something the typical male didn’t want to to connect with because it was a little bit elite, a little bit celebrity … and that doesn’t resonate with the idea of Australian masculinity of being tough, resilient and not wanting to put on airs.”
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