Create your own perfume at Castle Hill’s pop-up fragrance lab
Taylor Swift and Kim Kardashian have their own perfume, and now you can create your own scent at a pop-up fragrance lab.
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Taylor Swift has her own perfume, and Kim Kardashian has too. Now anyone can create their own scent at a pop-up “fragrance lab” in Sydney’s north west.
The venture at Castle Hill allows people to experiment with creating their own signature perfume.
According to scent expert, Samantha Taylor, just as much thought should go into selecting your perfume each morning as your outfit.
And we should vary scents or aftershaves depending on the season.
Ms Taylor runs master classes on how to choose and create perfumes.
Now, as part of Castle Towers’ campaign to focus on fashion and style, Ms Taylor’s The Powder Room team will be available for the next fortnight for shoppers to discover the best scent for themselves.
“We explore the raw materials and I educate people to think about perfume as an ancient art form,” Ms Taylor said.
“Different scents react differently for individuals — something your friend may love may actually smell different on your skin.
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“In fact, they are a very powerful tool — your brain has an immediate response to scents.”
Sessions run for half and hour on level three of the centre until September 27.