Sydney Fish Market’s GetFish gears up for Christmas rush

Last Christmas, Antonio Muollo, the founder of Sydney’s first exclusive Sydney Fish Market delivery service, GetFish from DeCosti, delivered more than 2 tonnes of prawns and more than 1000 oysters to Sydneysiders. And he expects this season to be 40 per cent busier.

Antonio Muollo, the founder of Sydney’s first exclusive Sydney Fish Market delivery service, GetFish from DeCosti, is gearing up for another busy festive season. Picture: Quentin Jones

Antonio Muollo is following a long line of generations in the fishing industry.

His grandparents migrated from Italy to New Zealand, where they started their own fishing company before coming to Sydney.

In 2004, his dad bought DeCosti Seafood retail store at Sydney Fish Market, and last year, after having a light bulb moment, the 19-year-old decided he would start Sydney’s first Fish Market delivery service, GetFish.

Mr Muollo with a large snapper. Picture: Quentin Jones.

“It was always a dream, it was always in the back of my head growing up, being present of the online space,” he said.

“One day, I said, ‘I’m just going to do it’.

“We started in September last year, Christmas was the busiest time of the year, we had 1000 orders for Christmas.”

Mr Muollo with some prawns. Picture: Quentin Jones.

Mr Muollo said the Christmas rush threw him off guard, but after some very long hours, the team got it done.

Ahead of another busy festive season, Mr Muollo said he is expecting a big increase in orders on last December.

He is anticipating to take 1500 orders this Christmas.

“Our predictions are that we will see a 40 per cent increase on last year’s festive season orders,” he said.

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Last Christmas, GetFish delivered over 2 tonnes of prawns and over 1000 oysters to Sydneysiders.

He said prawns and oysters were the most popular items last year.

This year he is expecting their seafood platters to sky rocket.

GetFish offers next day and same day delivery and will be delivering on Christmas Eve. While they are currently delivering to a 40km radius from Sydney, they making plans to expand to Greater Western Sydney, Central Coast and Canberra in the new year.