Toymate set to open at Erina Fair in old Toys R’ Us premises
Erina will soon be home to the largest toy store on the Central Coast. Find out all the details.
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The huge hole left from Toys R’ Us at Erina Fair is set to be filled with another toy giant.
Children will be jumping for joy, along with parents keen to start their Christmas shopping, with Toymate opening this weekend.
Toymate has announced the Erina store will be the largest toy store on the coast, stocking more than 12,000 toys.
The former Toys R’ Us building has remained empty since the business went into voluntary administration in 2018. However there is a silver lining for many who lost their jobs, with Toymate hiring up to 20 former Toys R’ Us staff.
The new store will feature the experience-based Toymate concept including craft zones, interactive store experiences and designated areas to ensure that children of all ages have a space to play and be entertained.
Toymate founder and chief executive officer Danny Bloom said the Erina Fair location was a big win for the company.
“We are thrilled to announce our brand new Central Coast location after closing down our Tuggerah store to fit with consumer demand in Erina,” he said.
“We are constantly on an innovation mission to provide a unique shopping and play experience for children and parents.
“At Toymate, we thrive to do things differently. We are more than just a retail outlet and we understand the role toys play in a child’s life.
“The future of retail is entertainment and experience based shopping. We are bringing toys to
life with interactive store experiences.
“We are also thrilled to be rehiring up to 20 ex Toys R’ Us staff.”
To celebrate the opening, Toymate will be throwing a two day grand opening extravaganza on October 12 and 13.
The store will also hold a Festival of Fun on November 9, with free events, prizes on the hour and a special appearance from Sylvanian Families’ Stella Chocolate.