Central Coast Tourism campaign to focus on food and dining
THE Central Coast is already known for the beauty of its beaches and bush, but a new tourism campaign will talk up our foodie credentials to the massive Sydney day tripper market.
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A NEW tourism campaign for the Central Coast will focus on unique local dining opportunities in an attempt to attract Sydneysiders to the region.
The campaign was launched at the Ken Duncan Gallery at Erina Heights on Tuesday night, and aims to draw in visitors for more than just a day trip — encouraging them to “have a little adventure” and stay on the Coast for multiple days to enjoy more sites and restaurants.
Led by digital advertising agency Affinity, ranked as the Asia-Pacific’s most effective, and backed by Tourism Central Coast, the campaign will launch on Friday and includes targeted online, social and televised advertising.
The main three focal points of the TV ads are Strickland State Forest, Norah Head and Fisherman’s Wharf Restaurant at Woy Woy, highlighting how broad and abundant the attractions are on the Coast.
Council’s connected communities director Julie Vaughan said that ‘Have a Little Adventure’ will be the largest, most extensively researched campaign that has been launched for the Central Coast in over twenty years.
“The intent of the campaign is to show how visiting the Central Coast is something you can do many times a year — it’s so easy to have so many great experiences here on the Coast, and to have your own kind of little adventure,” she said.
“According to our research, Have a Little Adventure will particularly appeal to Sydney travel intenders, who are a lucrative and year round visitor market that could deliver many more visitors for the Coast.
“The campaign will reflect the accessible nature of the Central Coast and the diverse array of short stay and memorable trips on offer.”