Carlton boss urged to report ’d*** pic’ to Victoria Police

Carlton president Luke Sayers is being urged to report his lewd image incident to Victoria Police, as mystery surrounds the identity of the man in the picture.

Luke Sayers’ social media account this week posted a lewd image and the name of a female executive at a health insurer that sponsors Carlton. Picture: Martin Ollman

Carlton president Luke Sayers is being urged to report his “dick pic” incident to Victoria Police, as pressure mounts on the AFL Integrity Unit to investigate.

The Blues boss’ social media account this week posted a naked image of a man’s groin and the name of a female executive at a health insurer that sponsors Carlton.

The health insurer and Carlton have offered support to the woman who was linked to the lewd image.

Questions have now been raised about whether the insurer will renew its sponsorship deal with Carlton when it expires at the end of the season.

The identity of the man in the “dick pic” remains a mystery, with Mr Sayers failing to respond to questions about whether the image was him.

Luke Sayers during a Senate hearing about his time at PwC.

Luke Sayers' Twitter post. Picture: X

An industry source has demanded action from the AFL Integrity Unit, with the league so far refusing to comment.

“If this was a player they would be investigating,” a source said.

The AFL Integrity Unit investigated Richmond player Nathan Broad when he shared a photograph of a topless woman he took on the night of the 2017 Premiership, banning him for three matches.

Hawthorn investigated star forward Jonathon Patton after he was accused in 2021 of sending “dick pics” on social media.

Patton retired shortly after that incident was revealed.

Mr Sayers told the Herald Sun on Thursday that his account was hacked and that he would leave “no stone unturned” to find out “who did this to me and my family”.

Richmond player Nathan Broad addresses the media over a nude photo scandal.

Hawthorn investigated Jonathon Patton after he was accused in 2021 of sending lewd images on social media. Picture. Phil Hillyard

Cyber security expert Susan McLean said Mr Sayers must make an official complaint.

“If Luke Sayers wants to leave no stone unturned he needs to make a complaint to Victoria Police,” Ms McLean, a former police officer, said.

“They will need to find out if a crime has been committed.

“There are two Victorian offences, one is to distribute pornographic images and the other is to threaten to distribute pornographic images.

“But if the photo was sent from Italy then the Victorian law doesn’t cover it.”

Ms McLean said it was unusual that Mr Sayers was able to delete his accounts after it was hacked.

“If there is a hack then usually the first thing hackers do is to change the password, take off two-factor authentication and change the email and phone number linked to the account,” she said.

“It’s most likely that it was someone who had access to his phone or someone who had access to his passwords.”

Luke Sayers with his wife, Cate. Picture: Matt Loxton

Mr Sayers has been on the Carlton board since 2012 and won a vote to extend his tenure as president beyond the standard limits at the club’s annual meeting last year.

His vice-president Patty Kinnersly, who is also the chief executive of women’s rights charity Our Watch, declined to comment as she was on leave.

The charity partners with the Blues for the Carlton Respects program, with players wearing orange socks for one game each year to raise awareness of gender equality.

Carlton declined to comment.

Mr Sayers did not respond to a detailed list of questions, while his company Sayers group was contacted on their business phone.

Originally published as Carlton boss urged to report ’d*** pic’ to Victoria Police