‘Picture Perfect’: Iconic Bridestowe Lavender Farm marks busiest day on record
One of the state’s most photographed tourism assets has just marked its busiest day on record. With the iconic farm on the market, here’s why the owner is biding their time.
Tasmania
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Through the power of social media, one of the state’s most photographed tourist attraction marked its busiest day on record on Friday.
Sri Lankan born Supuni Jayathma Pathiranawasam has been living in Tasmania since July 2023 and said her visit to the Bridestowe Lavender Estate has topped the list of Tassie experiences so far.
“We saw the lavender farm very firstly through social media and we went there once last year in the off season just to see,” she said.
The Launceston resident said they tried the “heavenly” lavender ice cream and made it their mission to come back in the “picture perfect” lavender season which they made happened last Sunday.
“Seeing lavender flower for the first time and experiencing the smell, the charm and the vibrant purple colour for the first time as Sri Lankans was the best thing, and was a brand-new experience,” she said.
“The display of lavender in full bloom was a picturesque and a calming experience for us.”
Owner of the Bridestowe Lavender Estate at Nabowla in North-East Tasmania Robert Ravens said the response to the lavender in full bloom has been “astonishing”.
“We are thrilled with the visitor response,” he said on Saturday.
“Yesterday was the busiest day the farm has ever encountered.”
Set on more than 107 hectares the iconic agritourism asset was brought back from the brink by the Ravens who embraced the power of social media as an advertising platform.
The property was put on the market earlier this year and Mr Ravens said “maintaining the farm [was] still the prime focus until the magic owner comes along”.
He said they were not looking to rush into a sale as the property was too important to Tasmanians and the heritage of the island.
“It’s so important to Tasmania and to the legacy and history of the farm that it is preserved and loved,” Mr Ravens said.
He said with several buyers interested in the property, they were continuing to do their due diligence and were not in a rush to sell.
“We are not in a hurry, we want the right owners to take it forward,” he said.
“The legacy must be preserved.”
He said it was a realistically approached sale and was not a distress sale so he had the opportunity to pick the right buyer for the property.
Mr Raven and his wife have “grandchildren, a life and a lot of work to do” back in Sydney with a new grandson on the way.
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Originally published as ‘Picture Perfect’: Iconic Bridestowe Lavender Farm marks busiest day on record
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