From Qantas to Target, there has been a shift away from corporations indulging in divisive political grandstanding

The Qantas chair has warned of the dangers of getting involved in political or social causes – but he also claimed it’s impossible not to get involved in some issues because employees demand to know your position.

The corporate world is slowly healing from its mad foray into Leftist activism.

A growing number of companies are reading the room and beginning to roll back the neo-Marxist lunacy that’s infected their organisations.

From Toyota to Qantas to Target, there has been a shift away from corporations indulging in divisive political grandstanding that has nothing to do with the running of their businesses.

In the case of Qantas that shift is at a glacial pace given they still inflict tiresome, unnecessary and incoherent “acknowledgement of country” announcements on passengers.

Qantas is moving at a glacial pace. Picture: Luis Enrique Ascui

Perhaps the Qantas board and CEO should listen to Qantas chair John Mullen when he advised companies to “stick to their knitting” and warned of the dangers of getting involved in political or social causes.

“If you stick to the knitting as much as you can, in any business, it’s the best and safest option, without getting involved in stuff that isn’t really the day-to-day business of the company,” he said.

But he also claimed that it’s impossible not to get involved in some issues because employees demand to know your position.

That is a nonsense.

Qantas chair John Mullen advised companies to ‘stick to their knitting’. Picture: Nikki Davis-Jones

A small number of activist employees may demand to know your position on the Voice referendum, LGBTQ issues or the upcoming federal election, but the silent majority would rather you focused exclusively on running the business and providing them with decent wages and job security.

Target is among a lengthy list of corporates abandoning Diversity, Equity and Inclusion programs as reality, and the Trump administration, bring a much needed dose of common sense to the business community.

The department store giant is also rolling back its LGBTQ activism.

But one organisation hellbent on doubling down on divisive virtue signalling is the AFL.

The AFL is adding to Indigenous and pride rounds with a “cultural heritage series” in 2025.

Rob Auld, the AFL’s EGM of game development, said the new series would be “a powerful driver to ensure Australian football remains inclusive, welcoming, and reflective of communities nationwide”.

How about being inclusive and reflective of the 60 per cent-plus who voted “no” in the Voice referendum while the AFL and its clubs lectured us to vote “yes” to enshrining racial privilege into the constitution.

Perhaps we should have an apology round for fans sick of the AFL’s endless political posturing.

Originally published as From Qantas to Target, there has been a shift away from corporations indulging in divisive political grandstanding