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Sydney’s blockbuster events line-up to boost NSW’s post-Covid economy

Your economy needs you - and NSW has a stellar line-up of events to pump up to $1 billion into the state. Find out what’s coming up across NSW.

Incredible time-lapse of Sydney's Vivid festival

EXCLUSIVE

Your economy needs you – and fortunately NSW has a stellar line-up of autumn and winter events that could pump up to $1 billion into the state.

“NSW has an incredible calendar of blockbuster events lined up for our autumn and winter months,” Tourism Minister Stuart Ayres said.

“From Australian premieres of hit musical productions, to World Cup qualifiers and our internationally-celebrated Vivid Sydney, we have something for everyone from Mundi Mundi to Mrs Macquarie’s Chair.”

Grace Durrant (Surfest), Emilio Prince (Parkes Elvis Festival), Steve Balbi (Mundi Mundi Bash), Brad Green (Sydney Royal Easter Show), Paul Capsis (VIVID Sydney), Erin Clare (9 to 5 the musical), June Song (Australian Women’s Classic Golf) Adam Harvey (Tamworth Country Music Festival), and Julie Shaw and Ane Faaui (MAARA Collective, Afterpay Australian Fashion Week) in Sydney. Picture: Justin Lloyd
Grace Durrant (Surfest), Emilio Prince (Parkes Elvis Festival), Steve Balbi (Mundi Mundi Bash), Brad Green (Sydney Royal Easter Show), Paul Capsis (VIVID Sydney), Erin Clare (9 to 5 the musical), June Song (Australian Women’s Classic Golf) Adam Harvey (Tamworth Country Music Festival), and Julie Shaw and Ane Faaui (MAARA Collective, Afterpay Australian Fashion Week) in Sydney. Picture: Justin Lloyd

WHAT’S COMING UP

Phantom of the Opera: The longest-running show in musical history is coming to the Handa Opera on Sydney Harbour stage from 25 March-24 April.

SURFEST: 2022 will mark the 36th anniversary of SURFEST at Merewether Beach in Newcastle from 15-27 March.

Sydney Royal Easter Show: Australia’s largest ticketed event, as the country meets the city from 8 – 19 April.

The Royal Easter Show at Sydney Showground, Sydney Olympic Park in 2019.
The Royal Easter Show at Sydney Showground, Sydney Olympic Park in 2019.

Toyota Tamworth Country Music Festival will celebrate its 50th anniversary in 2022 from 18-24 April.

The Broken Hill Mundi Mundi Bash 40 kilometres northwest of Broken Hill from 21-23 April and enjoy a stellar line up of iconic Australian musicians.

State of Origin between NSW and Queensland will begin at Sydney’s Stadium Australia on June 8.

Vivid Sydney celebrates its 12th year from 27 May – 18 June.

Afterpay Australian Fashion Week from 9-13 May provides Australian designers with a global platform.

Crowds at the Tamworth Country Music Festival in 2019.
Crowds at the Tamworth Country Music Festival in 2019.

9-5 The Musical is playing at Sydney’s The Capitol Theatre until 1 May. Australian Women’s Classic, formerly known as The Australian Ladies Classic, at Bonville will take place from 21-24 April.

Parkes Elvis Festival in its 29th year will take place on April 20-24th.

Great Southern Nights across all corners of NSW from 18 March to 10 April.

Sydney Biennale is a free event taking place from 12 March to 13 June.

Australia’s Socceroos vs. Japan in a football World Cup Qualifier at Stadium Australia on 24 March.

Tourism Minister Stuart Ayres said the aim of the events was to rebuild the $43 billion visitor economy and grow it to $65 billion by 2030 when NSW would be “the events capital of the Asia Pacific”.

“We want the NSW visitor economy to fire on all cylinders and the NSW Government has a razor-sharp focus on facilitating a strong consumer and business-led recovery of the state,” he said.

Crowds enjoying the carnival rides at the 2019 Sydney Royal Easter Show.
Crowds enjoying the carnival rides at the 2019 Sydney Royal Easter Show.

The key was to get people to shrug off their Covid isolation habits and get out and enjoy events that have been cancelled for the last two years.

Margy Osmond, chief executive of the Tourism and Transport Forum, said: “Ticket sales are just the tip of the iceberg, these events could be worth up to $1 billion to the NSW economy in direct and indirect spending.

“Every time you have an event people spend on accommodation, hotels go to laundries with their sheets, people eat in restaurants and farmers sell produce.”

For Sydney with Love is a celebration of Sydney, its icons and natural environment.
For Sydney with Love is a celebration of Sydney, its icons and natural environment.

Ms Osmond said this was the opportunity to spend and boost the domestic economy.

“Now is the moment for domestic travel and if you live in NSW you have most opportunities for experiences and fun.”

The bush will be coming to Sydney for the 200th Easter Show which defied Covid for 12 days last year to attract 800,000 people to the showground with an economic impact of $250 million.

Entertainer Brad Green said: “I think it is going to be an economic boom with so many people coming to enjoy the family entertainment on offer.”

Vivid will also light up the city from the end of May until the end of June. Before Covid it attracted 2.4 million visitors and pumped $172 million into the economy.

Socceroos vs. South Africa at ANZ Stadium in 2014.
Socceroos vs. South Africa at ANZ Stadium in 2014.

Artist Paul Capsis will be performing at Vivid for the first time this year and encouraged people to attend because “this city needs to be re-energised.”

Designer Julie Shaw from the Maara Collective will have a collection on the catwalk at Australian Fashion Week and hopes it will help open up the economy for local manufacturers.

Theatres are once again playing to packed houses. Erin Clare, who plays Doralee Rhodes in the Dolly Parton musical 9 to 5, said not being able to perform for two years has been “really tough”.

“We lost our incomes but also who we are as people,” she said. “Everyone has come back so much more appreciative of what we are able to do.

Pro surfer Mikey Madonaugh gearing up for the Surfest 2017 event at Merewether Beach, Newcastle.
Pro surfer Mikey Madonaugh gearing up for the Surfest 2017 event at Merewether Beach, Newcastle.

“We love theatre and now we need people to come out and laugh, drink and enjoy live entertainment once again.”

Country music singer Adam Harvey will be heading to the 50th Tamworth Country Music Festival in April and said “it is the light at the end of the tunnel for everyone in the country music scene.

“After Covid we enjoy going out and playing live more than ever. You lose your sense of purpose when you can’t get out and do what you love,” he said.

An Elvis look-a-like and friends enjoy the Parkes Elvis Festival in 2014.
An Elvis look-a-like and friends enjoy the Parkes Elvis Festival in 2014.

Noiseworks founding bass guitarist Steve Balbi will be playing at the Mundi Mundi Bash at Broken Hill which is being headlined by Paul Kelly. “There is a hell of a lot of pent up entertainment ready to be unleashed,” he said.

“If you like rock and roll and want a once in a lifetime experience then you have to come.”

The King will be swinging in Parkes in April for the rescheduled Elvis festival.

Vivid Sydney in 2019.
Vivid Sydney in 2019.

Asked if he would be attending, impersonator Emilio Prince said: “Uh huh. It will be fantastic. Thank you very much.”

Sport is also kicking off. Golfer June Song will be playing in the Australian Women’s Classic while teen surfer Grace Durrant will be competing in the Junior Pro at Surfest in Manly. The State of Origin begins at Stadium Australia on June 8 and could generate more than $100 million this year.

Great Southern Nights.
Great Southern Nights.

The six weeks of the Autumn Racing Carnival will generate $62 million in expenditure for the NSW economy. Australian Turf Club Chief Executive Jamie Barkley said: “This is Sydney’s first racing Carnival in more than two years without any restrictions and we have already seen people flock to the Longines Golden Slipper to celebrate live world-class racing and entertainment.

“Autumn is a superb time in Sydney to spend and get out in your finest racewear with friends for The Championships at Royal Randwick.

“Going to the track and getting major events going across Sydney again is how racing helps drive the economy and gets more people back into a very tough job market.’’

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Original URL: https://www.dailytelegraph.com.au/news/nsw/sydneys-blockbuster-events-lineup-to-boost-nsws-postcovid-economy/news-story/295f2964ea88175ff706b82b3d4ed7f1