Online readers turn to The Daily Telegraph for rolling coverage of NSW bushfires
The Daily Telegraph’s comprehensive bushfire coverage has driven a 14.6 per cent jump in readers online as more people turned to news they can trust in a crisis.
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The Daily Telegraph’s comprehensive bushfire coverage through the summer drove a jump in readers online as more people turned to news they can trust in a crisis.
The Daily Telegraph’s 14.6 per cent jump in readers online during the heat of the blazes in January represented an extra 421,000 visits to the website.
More than 3.3 million readers turned to rolling coverage online from reporters and photographers at the fire grounds across NSW.
Bushfire stories carried by The Daily Telegraph online in the first week of January alone were read by 1.6 million readers, according to figures collated by the newspaper.
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The latest Nielsen audience snapshot of news websites showed The Daily Telegraph’s year-on-year online readership had risen by 34.3 per cent.
By contrast The Sydney Morning Herald’s online audience during the fires in January slumped by 9 per cent.
The Daily Telegraph Editor Ben English said the audience result showed the faith readers had in the quality and reliability of the journalism delivered by the editorial team.
“These figures show how more people are turning to trusted sources for their news during times of crisis,” he said.
“The bushfires tested the people of NSW. The information they needed, and the stories of heartbreak, heroism and help were delivered online and as they happened.
“That’s why more people are turning to The Daily Telegraph for reliable and trustworthy news.”