New trend: Eastern suburbs elite invest in numerical number plates
Well-heeled eastern suburbs drivers are buying up lucrative numerical number plates as an investment, with the seemingly mundane items selling for up to $2.45 million.
NSW
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Forget the Birkin bag, Sydney’s eastern suburbs crew is buying up lucrative numerical number plates as an investment.
Well-known names are paying up to $300,000 for what’s now known as a status symbol among Sydney’s well-to-do, with some even sacrificing the number zero for the letter “O” in a bid to look the part.
While some women collect Hermes bags because their value increases by 14 per cent every year — often a better financial investment than art or the stockmarket — many are setting their sights on numerical-only number plates.
Among them, former Sydney Housewives star Nicole Gazal who has opted for 26O – swapping the zero for the letter O.
Newlyweds Jake and Lou O’Neil drive a Range Rover Sport with the rego 113.
PR guru Roxy Jacenko and her husband Oliver Curtis drive a Porsche Cayenne with the plates 1908 and a Porsche Taycan with the plates 1903, while wealthy businessman Andrew Banks drives a white Porsche Taycan with the plates 88.
Alex Macris drives a Range Rover with number plates 91, while Aussie Home Loans founder John Symond gets behind the wheel of a Rolls-Royce Cullinan with lucrative 111 plates.
Socialite Nora Gazal’s 2017 Range Rover station wagon has the rego 703, while Nicole Gazal’s mother Maud Gazal drives a 2019 Black Range Rover station wagon with the number plates 015.
“The lesser the numbers the more expensive,” one high-profile number plate collector told Sunday Confidential
“Alex’s number plates, which are 81 and 91, are $2 million-plus.
“The lesser number of numerals, the richer you are.”
The trend among Sydney’s rich and famous comes as the number plate 28 was valued at $2,000,500 earlier this year.
The original 28 registration is more than 100 years old — and the lower the number, the more prestige it holds.
The top price ever paid for a solely numerical number plate is $2.45 million, which is what the number 4 sold for in 2017.
Meanwhile, in Victoria, number plate 14 sold for $2,270,500 in May.
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