Lee Lin Chin echoes Lara Bingle in promotional clip for lockout laws forum
THE ghost of Tourism Australia’s polarising ‘Where the bloody hell are ya’ campaign has been resurrected 10 years on, but this time it has a much bigger star at the helm: Lee Lin Chin.
THE ghost of Tourism Australia’s polarising ‘Where the bloody hell are ya’ campaign has been resurrected 10 years on, but this time it has a much bigger star at the helm: Lee Lin Chin.
Of course it hasn’t been recommissioned by any government agency keen on enticing foreigners to our shores and there probably wasn’t a multi-million dollar budget thrown behind it.
And while the ad is a hilarious poke at the campaign that sparked anger in the UK and Canada for breaching various broadcast laws and upsetting some of their more prudish citizens, it does have some serious undertones.
The 30 second clip is a promo for an upcoming forum on Australia’s lockout laws on SBS’s The Feed. It promises to explore the issue — itself polarising — from both sides of the fence.
The tough new laws were introduced in some parts of Sydney and Brisbane in an effort to curb late night alcohol-fuelled violence, but have been blamed for the disintegration of night-life in Kings Cross and put pressure on NSW Premier Mike Baird to come up with a better solution.
The Feed’s Marc Fennell and Jeannette Francis recreate some of the more memorable scenes from that first overload of Australian stereotypes, including shooing kangaroos from the golf course, clearing out the sharks from our pools and sitting in a pub downing beers (OK, some are more representative than others), that launched the career of Australian model Lara Bingle.
But the fun and endless excitement of Australia ends when the clip cuts to Lee Lin Chin on the desolate streets of Kings Cross where she asks the iconic question that suddenly takes on a whole new meaning.
“Where the bloody hell are you?”
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