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Kings Cross Coke sign is back and brighter than ever

MORE than two years after the city’s most famous billboard went dim, the Kings Cross Coke sign is back - and it’s brighter than ever.

MORE than two years after the city’s most famous billboard went dim, the Kings Cross Coke sign was back in all its neon glory on Thursday night.

Coca-Cola switched on the restored sign at 6.30pm, revealing a red and white colour scheme almost identical to the previous one, installed in 1974. It will be the largest controllable neon sign in the southern hemisphere and Sydney got a two-minute preview of its changeable colour scheme.

New look: Things go better with Coke in the Cross / Picture: Christian Gilles
New look: Things go better with Coke in the Cross / Picture: Christian Gilles

But it will remain red and white except for special occasions such as the Vivid Sydney light show, when the soft drink giant will have to apply to the City of Sydney for the right to change it.

The sign can be controlled by hand on a touch screen, by voice or even respond to music.

The letters of the old sign, know as the Gateway to the Cross, were auctioned on eBay to collectors all over the world, raising more than $100,000 for The Wayside Chapel.

The new Gateway to the Cross. Picture: Christian Gilles
The new Gateway to the Cross. Picture: Christian Gilles

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Original URL: https://www.dailytelegraph.com.au/news/nsw/kings-cross-coke-sign-is-back-and-brighter-than-ever/news-story/6196784ff14cf23a4d7c07081ee12822