Kaftan queen Camilla Franks to open luxury boutique at Westfield Parramatta

A champagne bar and a ‘train’ fitted with luxury upholstered seats is part of the bougie boutique experience awaiting customers when decorated fashion designer Camilla Franks expands her empire in western Sydney.

A European-inspired train carriage will be part of the reimagined shopping experience at feature Camilla, Westfield Parramatta.

A champagne bar, bespoke games and custom-embellished upholstery with inspiration from around the world is part of a “milestone” to mark Australian fashion designer’s debut in western Sydney.

The sophisticated store, Camilla, will open at Westfield Parramatta on Wednesday, November 29 and will showcase a “fresh global design” not seen before in NSW.

The old world design had debuted in Western Australia and is part of Franks’ five-year plan which reflects the founder and director’s “dedication to slow, artisanal production”.

Camilla Franks’ twice-yearly inspiration trips provided the creative stimulus for the new store concept.

“My dream for this store was to create something unexpected and unique, that would awaken a sense of wonder in people,’’ she said.

Camilla will open on level four of Westfield.

How the glamorous shopfront could look.

“I wanted this boutique to be the story of my brand, so that visitors could experience my love for travel, exploration and storytelling through the magic of print, in living colour.”

Her international travels have inspired the non-traditional retail experience and was drawn from grandiose architecture, boutiques, eateries, cafes and bars around the world, from London to Paris to Portugal, where she visited museums, stores, train stations, galleries, restaurants, vintage markets and hotels with her creative team.

Camilla Franks in Italy.

One of Camilla Franks’ designs, famous for their feminine and iridescent patterns.

Working over several days in a Welsh cottage, the team and her interior designer Mark Billington of Lex Design, designed the store – “a feeling of reimagined quirky hospitality rather than a traditional retail environment’’.

“This boutique is a love letter to travel, adventure and exploration,’’ she said.

“It is an ode to my storytelling roots, my creativity and the way I strive to honour every experience in its fullest form.

“I wanted everything to be utterly original. Made intentionally. Made slowly. Made with love. Just like my prints and my designs, the storytelling needed to burst from every seam. So we layered handcrafted details into every single corner of the boutique.”

The store will neighbour Myer department store and is to share level four with a string of luxury retailers including Dior, Swarovski and Chanel.