Easter bunny hit by rising chocolate prices at supermarkets

Families are having to fork out more and more money for chocolate Easter treats, as supermarkets inflate their prices every year. Tell us if soaring prices will curb your Easter shopping.

A visit from the Easter bunny this year could make more than just your teeth hurt, with chocolate selling for record prices at the big supermarkets.

A News Corp comparison of chocolate prices this week against those for the past three Easter periods has revealed just how much the cost of the sweet treats has skyrocketed, with some products doubling in price.

For the Lindt chocolate lovers, Woolworths shoppers are having to fork out double the money to get their hands on a 100g Gold Bunny, which costs $10 in 2025 but retailed for $5 in 2022.

The same gold bunny is on sale at Coles this week in a two-for-$15 deal, but a singular bunny was on special for $6 at Coles in 2024, marking a price increase of $1.50 per bunny in 12 months.

The cost of Cadbury’s 250-270g Chocolate Easter Bunny has also been inflated at Woolies over the years, jumping from its sale special price of $4 in 2022, to $6 in 2023 and then $7 in 2024. This week, the same rabbit is for sale for $8.

A Lindt Gold Bunny cost $5 on special, or $7 full price, at Woolworths in 2022.

The same bunny cost $6 on special, $8 full price, at Coles in 2024.

This year the Lindt Gold Bunny is $10 full price at Woolworths reflecting soaring price of Easter treats across supermarkets.

Hollow Easter eggs have also been freshly priced, with the Cadbury Dairy Milk Chocolate Easter Gift Box on special this year for $9 at Woolworths and $8 at Coles; last year it was on special at $1 cheaper.

Aldi customers have been hit in the hip pocket too, with a 500g bucket of M&M’s Speckled Eggs now $13.99, a $2 jump on its price from 2024.

Alessandra (left) and her twin sister Siena Lancuba, 9, at home in Concord West with their cousin Vincent Battaglia, 7. Picture: Jonathan Ng

A Coles spokesman said “significant global challenges in the supply of cocoa beans” were affecting prices at the checkout, while a Woolworths spokesman said the company was “working to keep Easter chocolate affordable”.

Aldi was contacted for comment.

Cadbury Chocolate Easter bunnies (250-270g) at Woolworths in 2022.

The same rabbits were $2 more expensive at Woolworths in 2023.

This year the bunnies have jumped in price by another $2.

Despite the price hikes, data from the Australian Retailers Association suggests many Aussies will still enjoy a sweet treat, with $710m tipped to be spent by NSW residents on Easter goodies this year.

For Sydney mum Maria Battaglia, the rise in prices has meant a visit from the Easter bunny for her son Vincent, his cousins Alessandra and Siena and the rest of the family will look a little different in 2025.

“This year, the family decided to do an Easter Kringle instead, to keep it more affordable. The cost of chocolate eggs and bunnies is just ridiculous,” Ms Battaglia said.

Will the Easter Bunny’s basket be lighter at your house because of prices this year? Tell us in the comments below.