Coles and Flybuys launch cost of living deals on selected products

Supermarket shoppers will be able to save up to $10 on some grocery items when they pay at the checkout under a new cost of living initiative being launched by Coles and Flybuys.

Supermarket shoppers will be able to save up to $10 on some grocery items under a new cost of living initiative being launched by Coles and Flybuys this week.

The savings will be on every day items including select mince meat, roast chooks, cheese, yoghurt, juices, coffee and cereal.

Customers will need to swipe their Flybuys card to save an additional $1, $2, $3, $5 or $10 off relevant products.

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Bega cheese, Jalna yoghurt, Nescafe coffee and Kellogg’s cereal are on the list, as is the popular RSPCA approved hot roast chicken, which will be $1 off.

Coles will introduce the exclusive Flybuys member prices from Wednesday and will roll out new savings throughout November.

Carmen Carnovale with 13-month-old daughter Matilda. Picture: Nicky Connolly

A recent Coles survey of more than 7500 respondents shows more than one-third of customers turn primarily to supermarket catalogues and loyalty program emails to manage their food budget, Coles Commercial and Express chief executive Leah Weckert said.

“We will continue to provide deep discounts on around 6500 products each week across various specials and relevant Flybuys offers to help with cost-of-living pressures,” she said.

It comes as rising inflation on property, fuel and grocery prices is putting further pressure on already stretched household budgets across Australia.

And it’s expected to keep rising throughout 2022, according to Finder money expert Sarah Megginson.

“This high inflation we’re seeing is putting immense pressure on household budgets and can lead to financial stress,” she said.

Carmen Carnovale is always on the lookout for specials to feed and support her 13-month-old baby Matilda.

“If an item is not on special, I’ll wait until the following week or look for an alternative,” Ms Carnovale said.

“Some product prices have gone up by about 40c ... any initiatives by supermarkets can really help daily living pressures.”