Coles steps up cost of living campaign with new savings on more than 300 supermarket items

In a bid to help Aussies right the rising cost of living, Coles is dropping the prices of more than 300 supermarket items. See the list.

Coles is set to drop and lock the prices of more than 300 new items across supermarkets and online from January 18 as the supermarket giant helps shoppers combat the rising cost of living.

The second phase of the popular DROPPED & LOCKED promotion doubles the number of products from its first phase, including brands such as Kellogg’s, Kleenex, L’Oreal, Morning Fresh, Gillette, Uncle Toby’s, Four’N Twenty, Arnott’s, Steggles, McCain, Carman’s, Cold Power as well as a collection of Coles’ Own Brand products.

The prices are locked in until April 11, the Easter long weekend, and will help consumers save while entertaining and preparing for the return to school after the holidays.

Coles chief executive of Commercial and Express, Leah Weckert, said the extensive list of popular products would help Aussie households doing it tough.

“We understand many Aussie households are feeling the pinch following Christmas and by dropping and locking the price of hundreds of popular and essential items we are honouring our commitment to helping Aussie budgets go further,” Ms Weckert said.

“This latest round of DROPPED & LOCKED doubles the number of products compared to the first phase of the campaign and we’re certain this extension will save Aussies millions of dollars over the coming months,” she said.

Coles Chief Executive of Commercial and Express Leah Weckert. Picture: David Geraghty / The Australian.

It comes as a survey of more than 7500 Coles customers found 82 per cent were making changes to their grocery shopping to counter the soaring cost of living.

One in two shoppers are buying more discounts (57 per cent), cooking more

at home (51 per cent) and cutting back on treats (55 per cent).

Coles previously dropped and locked prices on 150 household favourite products last October.

These prices will remain slashed until January 31 and some will also be extended at the lower price until April 11.

Coles shopper Samantha La Porte with daughters Grace, (front right), Stella 13, and husband Elton. Picture: Rebecca Michael

Stylist and mother of two Samantha La Porte, from Melbourne’s Hawthorn East, said the promotion was a great way for shoppers to keep an eye on their budgets as it gave them certainty at the checkout.

“With rising cost of living pressures we’ve found we’re not indulging in as many non-essential items, like treats for the kids,” she said.

“I shop only what we need and I shop smart. I generally buy the specials and look for ways to incorporate the discounts into all our family meals.

“Being budget conscious, we’ve pulled back on eating out and are enjoying creating new and tasty dining experiences at home.”