Ellidy Pullin announces clothing collaboration with Ena Pelly

The widow of Alex ‘Chumpy’ Pullin has shared an inside look on her next project which she says she can’t wait to share with their three-year-old girl.

Crystal Fox

less than 2 min read

January 10, 2025 - 10:00AM

Gold Coast Bulletin

Ellidy Pullin announces clothing collaboration with Ena Pelly. Photo: Supplied

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The widow of Alex ‘Chumpy’ Pullin has given an inside look at her next project which she says she can’t wait to share with their three-year-old girl.

Ellidy Pullin announced she was launching a collection with Australian clothing line, Ena Pelly, at Kirra Beach House on Friday January 17.

Ms Pullin said the beachy, sporty and comfortable clothing line had been a year in the making.

“I’ve been wearing and loving this brand for so long now, so this is surreal and so exciting that it’s finally here,” she said.

“I’m all about comfy everyday wear, and with a sporty twist.

“I love that jerseys can be worn with jeans in the day but then as a dress with boots later.”

Ms Pullin said had made sure to incorporate matching unisex T-shirts for parents and their little ones.

“I can’t wait to couples dress with my three-year-old. Even though she’s in her Elsa princess dress era right now,” she said.

Ellidy Pullin announces clothing collaboration with Ena Pelly. Photo: Supplied

Alex ‘Chumpy’ Pullin with partner Ellidy. Photo Supplied Instagram

Ms Pullin gave birth to her firstborn, Minnie Alex Pullin, in 2021, 15 months after her husband and snowboarding champion Alex Pullin tragically died in a freak diving incident at Palm Beach.

The Gold Coast influencer announced she underwent posthumous IVF in the months after the love of her life passed away.

Ena Pelly co-owner Danielle Pelly said they felt “incredibly fortunate” to collaborate with Ms Pullin.

“Ellidy is such a gorgeous and genuine woman,” she said.

“With this collection, we’ve pushed the boundaries.”