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Cairns Bounce centre: Indoor trampoline, rock climbing and ninja obstacle course revealed

Multimillion-dollar plans to build a huge indoor trampoline and rock-climbing centre have been unveiled as a list of business giants moving into Cairns keeps adding names.

Bounce expands business model following wellbeing shift

MULTIMILLION-DOLLAR plans to build a huge indoor trampoline and rock-climbing centre have been unveiled as a list of business giants moving into Cairns keeps adding names.

A vacant former Bunnings Warehouse building in Portsmith is set to be transformed into a $6.8m Screen Queensland film studio – and it will have neighbours.

Wesfarmers has retained the property and will establish a new 3000sq m building in what is currently the front carpark.

Global active entertainment company Bounce Inc will take up 2000sq m of the building with a new high-adrenaline attraction.

In a boost for commercial property in the city, it follows confirmation that major retailer Sydney Tools will move into the former Amart Furniture complex on Florence St, alongside Baby Bunting.

The Bounce Inc centre in Portsmith will combine indoor rock climbing, trampolines, playgrounds and Ninja Warrior-style obstacle courses that bridge the gap between casual bouncers and elite athletes.

There will also be a dedicated “miniBounce” section for walking-age toddlers.

Bounce Inc co-founder Ant Morell said the company had been operating for about a decade and had lately been in consolidation mode – buying out existing competitors and upgrading their facilities in areas like Hobart, Geelong and Wodonga.

The centre will cater for all age and skill levels from toddlers up to elite athletes. Picture: Supplied
The centre will cater for all age and skill levels from toddlers up to elite athletes. Picture: Supplied

That regional foray had boosted confidence that investments outside metropolitan areas could be an excellent business fit.

“Sometimes in the CBD you’ve got literally thousands of acts to choose from, but in regional towns or smaller areas there isn’t as much diversity,” he said.

“What’s particularly exciting about Cairns is not only the very important offering to locals, but also the transient crowd.”

The $2m internal fit-out is set to start in about August 2022. Picture: Supplied
The $2m internal fit-out is set to start in about August 2022. Picture: Supplied

Wesfarmers will construct the building itself but Bounce Inc plans to spend about $2m on the internal fit-out, kicking off in about August for completion in the latter part of next year.

The company already has a dozen venues across Australia and has even made the monumental skip across to Saudi Arabia – a meteoric rise for a business that did not exist before 2012.

The new centre is expected to employ about 50 people. Picture: Supplied
The new centre is expected to employ about 50 people. Picture: Supplied

It is all built on balance, co-ordination and a “powered by self” ethos that has been a hit with customers.

“In a world that’s potentially a bit overweight with electronic devices, smartphones and screens, it’s a catalyst for movement,” Mr Morell said.

“We almost see our brand as an activist for movement – or a movement for movement, if you will.”

The business started with a pure focus on trampolining but has branched out over the past decade. Picture: Supplied
The business started with a pure focus on trampolining but has branched out over the past decade. Picture: Supplied

The Cairns Bounce centre will need about 50 full-time and part-time staff to be found through a massive recruitment drive which is more like speed-dating auditions for The Voice than traditional job interviews.

“We position it in our ads as ‘the best job in the world for someone who’s just left school’,” Mr Morell said.

“There are great transferable skills around customer experience and operating a business.

“We think in order to deliver world-best customer service, we’ve got to have the world’s most excited and engaged staff.

“There is a linear relationship between those two things.”

Mr Morell saw the centre being a bridge between kids’ parties and mummy groups and serious climbers who wanted to hone their skills.

“We think that’s important for diversity of experience – that’s what makes it exciting,” he said.

Obstacle courses have proven a hit for the company – especially with the recent popularity of the Australian Ninja Warrior TV show. Picture: Supplied
Obstacle courses have proven a hit for the company – especially with the recent popularity of the Australian Ninja Warrior TV show. Picture: Supplied

CBRE Cairns managing director Danny Betros said negotiations were still under way with another business to take over the remaining 1000sq m tenancy in the new building.

“We’re talking to other tenants but we just can’t release their names yet,” he said.

Film studio in the back, rock climbing centre out front – if nothing else, it is the perfect scenario for a Cliffhanger sequel to be shot in Cairns.

chris.calcino@news.com.au

Originally published as Cairns Bounce centre: Indoor trampoline, rock climbing and ninja obstacle course revealed

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Original URL: https://www.dailytelegraph.com.au/news/cairns/cairns-bounce-centre-indoor-trampoline-rock-climbing-and-ninja-obstacle-course-revealed/news-story/27a680bd8baf019fcfd169bd37d22016