Activewear hits catwalks as street-meets-sport look grows in popularity
AN entire day of Mercedes-Benz Fashion Week Australia will be dedicated to showcasing the latest looks in activewear — sales of which are forecast to top $359 billion by 2020 — and swimwear.
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ACTIVEWEAR’S reach beyond the gym has now extended to the catwalks of the nation’s top fashion event.
An entire day of Mercedes-Benz Fashion Week Australia will be dedicated to showcasing the latest looks in activewear — sales of which are forecast to top $359 billion by 2020 — and swimwear.
With women now wearing stretchy fabrics to coffee dates, the shops and school pick-ups across the country, designers are releasing their own activewear lines — and PE Nation co-founder and director Pip Edwards isn’t surprised leggings and crop tops have made it onto the hallowed fashion runway.
“In terms of trends, you have high-end brands like Balenciaga, Louis Vuitton and Gucci sending trainers and parkas down the runway,” she said.
“It speaks to our lifestyle. Global retailers who stock PE Nation say Australian brands like The Upside and We Are Handsome are pioneering this market.
“Australia is the one to look at so why not own that at MBFWA?”
PE Nation, We Are Handsome and Cynthia Rowley will be among those showcased at MBFWA next Thursday.
“Activewear is ticking a lot of boxes for busy women. The street-meets-sport look can take us through a whole day,” Ms Edwards said.
A Morgan Stanley Research report revealed activewear sales spiked 42 per cent over the past seven years to hit $270 billion and could jump another $83 billion by 2020.
IMG Fashion Events and Properties senior vice-president and managing director Catherine Bennett said it was important to showcase activewear as part of MBFWA’s move to the resort fashion calendar.
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