Dating app act no longer possible as Hinge launches ‘first-of-its-kind’ feature

Hinge has launched a “first-of-its-kind” feature to cut down the number of singles who are guilty of an infuriating dating act.

Serial dating app users who match with dozens of people but never reply to a single message have been put on notice by a popular dating app.

Hinge has introduced its new “Your Turn Limits” feature, which allows people to either respond to an unanswered message or end the conversation in order to continue engaging with other profiles.

Once a user has eight unanswered messages, the feature will be triggered, with the aim of reducing the amount of people getting ghosted and decrease missed opportunities.

The tech company said the “first-of-its-kind” feature has been designed to help prevent “burnout” and “dating fatigue” after data showed as many as 44 per cent of Hinge users cited a “lack of responsiveness” as their biggest dating hurdle.

Dating app Hinge has created a feature limiting how many people you can match with if you have more than eight unanswered messages. Picture: Supplied

“We want every dater on Hinge to feel joyful and hopeful while connecting with others. With Your Turn Limits, we’re directly addressing the frustration of unanswered messages,” Justin McLeod, founder and CEO of Hinge, said.

“Your next relationship could be just a message away, so we’re helping users gain momentum with going on their next great date.”

Initial trials of the new feature have been largely positive, with a TikTok user sharing labelling it the “greatest” thing to happen on Hinge recently.

It's in a bid to stop ghosting and create conversations. Picture: Supplied

Many social media users agreed, with the video attracting over 1200 comments and clocking up almost 760,000 views.

“Sounds like a good feature though. Why match with someone if you don’t want to converse with someone?” one wrote.

Another said: “This would only anger people who were using Hinge for some kind of ego boost. If you’re there to try and find a connection then this won’t affect you.”

“This is actually very good for the app,” another declared.

One said: “This is class. On a serious note — if you’re not feeling it just unmatch. You’re supposed to be on the app to find someone.”

“This is actually a really good feature. It shows that Hinge is trying to connect people rather than validate them. Fair play to them,” another said.

Another joked: “Oh no, I can’t use Hinge as a way to collect validation anymore.”

The app has been rolling out a string of new features in recent months. Picture: TikTok

Hinge said initial trials of the feature has shown users reported responsiveness improved by 20 per cent.

Almost half of users who tested the feature said it helped their ability to focus of quality matches and 45 per cent said it helped them be more thoughtful about who they were doing to match with.

A recent study conducted by the dating app also revealed that focusing on fewer conversations at a time leads to faster responses, with Australian Hinge users 56 per cent more likely to go on a date if they respond to a message within 24 hours.

It’s the latest introduction by Hinge in a bid to live up to the brand’s motto, “designed to be deleted”. In 2017, the dating app introduced You Turn to remind daters when it was their turn to reply to introduce accidental ghosting.

Then, last year, it reorganised match lists to prioritise chats where the user needed to reply at the top.

Originally published as Dating app act no longer possible as Hinge launches ‘first-of-its-kind’ feature