Weet-Bix responds to ‘wild’ breakfast debate

A man who turned to the popular cereal brand for help settling an ongoing “argument” with his wife has had the row settled once and for all.

A debate has erupted over a beloved cereal staple, proving that Aussies’ breakfast rituals are as sacred as they are personal.

“Help me settle an argument between my wife and me,” wrote one person on Reddit.

“How do you eat yours? I put my Weet-Bix vertically, which optimises each biscuit’s access to milk, ensuring a more balanced texture across the dish. She likes hers flat. Thoughts?”

The man attached a photo of both ways side-by-side. In the first bowl, four Weet-Bix biscuits are placed vertically, while in the second, they’re stacked flat, Jenga-style.

A debate has erupted over whether you should eat your Weet-Bix vertically or stacked flat. Picture: Reddit

Within hours, thousands of comments poured in, and the sentiment was clear – eating them vertically is “un-Australian”.

“I’ve never heard of that,” one user wrote. “I denounce it as heresy and witchcraft.”

“I didn’t know there was any other way to eat them other than flat,” chimed in another.

“Who are these people eating their Weet-Bix vertically and walking around acting like normal citizens?” joked someone else.

Others passionately argued for their own distinct methods, with one user sharing that they crush them with their hands to create a “soggy, delicious porridge.”

However, a few brave souls defended the vertical method, saying they could see the benefits, such as keeping the biscuits “crisper” for longer and allowing more to fit in the bowl.

Yet, the passionate majority quickly shunned anyone entertaining the idea of eating them vertically.

So, how serious is this debate?

According to Sarah Smyth, Weet-Bix Brand Manager at Sanitarium, the answer is: not at all.

Weet-Bix has claimed there is no correct way to enjoy the cereal. Picture: News.com.au

“We’ve been doing our Weet-Bix daily for nearly 100 years, and there’s no right or wrong way,” she told news.com.au.

“Vertical, flat, whole, crumbled, soaked or plain, we just love how the humble Weet-Bix is the perfect base to inspire a master breakfast chef in any generation.

“From savoury to the strangest of sweet toppings, to smoothies, slices, veggie balls, and even crumbled on a salad for extra crunch, we’ve heard it all over the years!”

Ms Smyth added that even some at Team Sanitarium are split as to whether flat or vertical Weet-Bix are the way to go.

So, they posed the question to their loyal fan base to have the debate out.

Weet-Bix fan Pera Hauraki is keen to give the vertical method a try. Picture: Supplied

One of the everyday Aussie stars of a new Weet-Bix ad, Pera Hauraki from NSW, says that now he has heard about the phenomenon, he’s going to give vertical a try.

“I think that idea of vertical is quite cool, it makes sense. Whatever rows people’s boats really, but you have to have some brown sugar, hot water, and some milk to cream it up a bit … I know it’s a bit of a concoction, but I enjoy it that way,” he shared.

Australia’s oldest Weet-Bix kid, 97-year-old Jenny Menzies from Tasmania, was all too happy to weigh in too.

Australia’s oldest Weet-Bix kid, 97-year-old Jenny Menzies said she likes hers flat in a bowl. Picture: Supplied

“I have been eating Weet-Bix since my first mouthful of solid food as a baby, and all these years later, I still enjoy my morning Weet-Bix flat in my bowl. In fact, my whole family, that’s four generations, does it this way every day. In my book, there’s no other way to do it,” she said.

Australia’s number one tennis player, Alex de Minaur, is also a fan of the flat approach.

He does four flat with milk and honey or blends them into a smoothie for added whole grains and texture.

“Most mornings, I keep my brekkie pretty simple – five Weet-Bix with a drizzle of honey and a splash of milk,” he said.

Originally published as Weet-Bix responds to ‘wild’ breakfast debate