Vegemite slammed after posting recipe online to make icy poles out of the iconic spread

VEGEMITE has been slammed over its attempt to branch out as a dessert, and that isn’t the only hit the iconic Australian spread has taken.

VEGEMITE’S move to branch out as a dessert has been hammered by fans of the popular spread, and that isn’t the only hit the Australian icon has taken.

With the debacle that was iSnack 2.0 all but forgotten, Vegemite have now been accused of another epic marketing fail.

After telling consumers to “brace themselves”, the company has released a new recipe online for Vegemite Icy Poles.

Brace yourselves Australia... it's time for VEGEMITE Icy Poles! #Chilled pic.twitter.com/AgbsR2QKCN

— Vegemite (@Vegemite) December 13, 2017

And social media wasn’t kind.

“It’s not April 1st so why have you posted this? I refuse to believe it’s real” replied one user.

“Too far guys, too far,” another person replied.

“For gods sake no it goes on toast you don’t put it on a roast you don’t put it on pizza, you put it on toast and only toast,” one person told the brand, who cheekily asked: “can’t we SPREAD the love?” another Twitter user replied.

Rethink this, vegemite pic.twitter.com/NPl5BUbZWf

— [e-mail] (@TomasMcGlone) December 13, 2017

a grave injustice has been done here. we are no better than the beasts in the field https://t.co/QktvPQtWI2

— Vince Rugari (@VinceRugari) December 13, 2017

Surely this is a joke https://t.co/RdDp6n5UY2

— Tali Aualiitia (@taliaualiitia) December 13, 2017

One user even threatened to call the police.

hello @nswpolice i'd like to report a crime

— grace (@bgltdomkat) December 13, 2017

However some people were open to the idea.

But why didn’t you do this sooner? Why have you been holding out so long?” One user wrote.

Another user reached out to Coles to ask when they would be stocking the dessert. However it is not being made in bulk. Not yet anyway.

Either way Vegemite has taken the criticism with good humour.

TFW you accidentally divide the nation pic.twitter.com/zgyF35e29x

— Vegemite (@Vegemite) December 13, 2017

According to the recipe the ice blocks take around 20 minutes to make before they can be put into the fridge for freezing.

The icy poles backlash wasn’t the only hit that Vegemite has taken.

Blend 17 which was marketed as a premium version of Vegemite has been heavily discounted by supermarkets. Woolworths have offered it at half of its $7 cost for a 150g jar.

Vegemite's Blend 17 heavily discounted. Picture: Woolworths.com.au

While one report claims Coles is attempting to flog off the same product for $1.

According to Vegemite the ‘bolder, richer’ Blend 17 is only available for a limited time.

Originally published as Vegemite slammed after posting recipe online to make icy poles out of the iconic spread