Aldi teams up with Red Tractor, Foodbank for charity initiative

A $6 item in Aldi’s latest Special Buys highlights a huge issue affecting 77 per cent of Australians.

Aussies are used to turning to supermarket specials in the cost-of-living crisis to save a few bucks.

Now Aldi’s latest middle-aisle offering will also let shoppers help others doing it tough.

Aldi has teamed up with Red Tractor and Foodback to introduce a 1.6kg bag of rolled oats for $5.99 as part of a “buy one, give one” initiative in a bid to help ease the pressure of food insecurity.

The cost-of-living crisis is the number one reason Australians are struggling to put food on the table with 60 per cent of those households including someone who is employed, according to the 2023 Foodbank Hunger Report.

Shoppers can buy a $5.99 bag of rolled oats from Aldi, and Red Tractor will donate a bag to Foodbank. Picture: Rebekah Scanlan/news.com.au

Even worse, 77 per cent of those households are experiencing food insecurity for the first time in the last year, with most being young, employed individuals or those with mid to high incomes.

“For us ‘making a Good Difference’ is at the core of our business. We have been partnering with Foodbank to help alleviate food insecurity for more than 10 years and we are certainly supportive when our supplier partners share our vision of the importance of giving back to those in the community that need it,” Aldi’s buying director of breakfast products Daniel Quinlan said.

“Customers who pick up these oats from our middle aisle can feel even better about their purchase, knowing that they have contributed to the goal of providing nutritious meals to Australians in need.”

Aldi, Foodbank and Red Tractor have teamed up to helo combat food insecurity. Picture: Rebekah Scanlan/news.com.au

Australians can support the initiative by purchasing a bag of the oats from July 17. For every bag purchased, another 1.6kg of oats with be donated by Red Tractor to Foodback. This will provide three million meals to Australians in need in the next two weeks along.

Red Tractor chief executive Andrew Loader said the company was proud to support Foodbank and Aldi in this initiative.

The oats are part of Aldi's Special Buys, meaning they are in the middle aisle. Picture: Rebekah Scanlan/news.com.au

Foodbank Australia chief executive Brianna Casey AM said the support from Aldi and Red Tractor was invaluable.

“We know so many households are doing it tough right now. This campaign is going to allow many Aussies to start the day right with a bowl of Australian-grown oats,” Ms Casey said.

“We cannot thank the generosity of Red Tractor and Aldi, combined with community support, for what a significant difference it will make to the lives of many Australians struggling to put a meal on the table this winter.”

Originally published as Aldi teams up with Red Tractor, Foodbank for charity initiative