‘Accidents happen’: Fans in hysterics over Cotton On jeans
Cotton On fans are horrified over a viral pair of jeans that many have claimed look like someone has had an accident in them.
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A pair of jeans from Cotton On are going viral because of a questionable design detail that’s been described as “fart fashion” and compared to a bathroom mishap.
It all began after TikTok user Adele shared a now-viral video, which has amassed 1.6 million views, showing herself browsing the denim section at a Cotton On store.
The clip zooms in on a pair of blue jeans featuring brown stains across the front and back.
Adele wrote over the clip, “What was Cotton On thinking?”
Her caption said, “Someone had an accident”, which quickly set the tone for thousands of comments.
Jeans become butt of the joke
One user joked that Cotton On was now selling pants that have been “pre-sh*t” in, so you “no longer need to sh*t them yourself”.
Another person said they looked like “quite the mess”, one thought they were “ew”, and someone else declared “they’re so ugly”.
Even Cotton On staff weighed in, with one admitting, “as an employee … we also hate these jeans”.
“So you’re telling me I could have accidentally slipped in mud, put my jeans on that pile, and get money for it?” another user asked, as a different person replied: “Yes, because we absolutely want to look like we just had explosive diarrhoea in our jeans”.
“Run, don’t walk … to the toilet,” another quipped.
High fashion as inspo
Crudeness aside, the jeans appear to be a budget-friendly “dupe” of a high-end pair from cult label Acne Studios.
The original, the Distressed Organic Mid-Rise Wide-Leg Jeans, retail for a staggering $1470 and is described by luxury retailer Net-a-Porter as “intentional distressing … creating jeans that look as though they’ve been worn and loved for years”.
Meanwhile, Cotton On’s version, the Low Rise Straight Jean, is priced at $69.99, which is a fraction of the designer price tag.
Fashion expert weighs in
Fashion stylist Donny Galella told news.com.au that it’s not unusual for brands like Cotton On to offer affordable versions of premium designs.
“We are living in dupe culture world,” he said. “Acne is definitely one of the world’s hottest brands but given the cost of living crisis, many people don’t have a spare $1400 laying around for a dirty looking pair of jeans. Especially for a ‘trend’ style pair of jeans that will have a short shelf life”.
Mr Galella’s advice is to “invest that money into a more classic style pair of jeans that will be much more versatile and have a much longer shelf life”.
News.com.au has reached out to Cotton On for comment.
Originally published as ‘Accidents happen’: Fans in hysterics over Cotton On jeans
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