NewsBite

Breaking

Who won last night’s ratings war between Seven, Ten and Nine

Seven, Nine and Ten all launched much-hyped new seasons of their reality TV offerings last night – so who came out on top?

Julie Goodwin nervous for her first cook (MasterChef)

The Seven, Nine and Ten networks all launched new seasons of their tentpole reality TV offerings on Monday night – so who came out on top?

Ratings for the night just published on TV Tonight reveal that Seven was the clear winner of the three, with the season premiere of The Voice drawing 843,000 viewers across the five metro capital cities.

That’s ahead of Nine’s offering for the 7:30pm timeslot, the season premiere of Hamish Blake-hosted family-friendly Lego Masters, which scored 672,000 viewers across the five metros.

The Voice won the 7:30 timeslot …
The Voice won the 7:30 timeslot …
… while MasterChef struggled.
… while MasterChef struggled.

Ten’s 7:30pm offering, the premiere of the new Fans Vs. Faves season of MasterChef, drew 545,000 viewers across the five metro capital cities.

The premiere result is more good news for Seven, who dramatically poached The Voice from rival network Nine in 2020. At the time, Nine publicly insisted they were not fussed about losing the long-running show, which they sniffed had become “by far the poorest financial performer on our slate” due to its “declining demographic profile.”

But buoyed by an Olympics lead-in, Seven’s first season of The Voice enjoyed massive ratings last year, scoring 1.91m viewers for its first episode on the new network.

Nine’s Lego Masters was well down on its glory days of just a few years ago. Picture: Channel 9
Nine’s Lego Masters was well down on its glory days of just a few years ago. Picture: Channel 9

Despite winning last night’s ratings war, the 843k result is still something a soft opening for The Voice Australia, marking the first time in the show’s 10-season history that it has opened to an audience of less than a million viewers across the five metro capitals.

Nine’s ratings last night are a tepid result for Lego Masters, which debuted to a huge premiere audience of 1.377m viewers back in 2019. By last year’s third season, that premiere audience had dropped to 838,000 viewers.

And despite the drawcard of returning favourites like Julie Goodwin and Alvin Quah, last night’s viewership was the lowest result for a MasterChef premiere yet, down from last year’s 670,000 viewers and way off from the highs of the 2020 season, which drew 1.228m viewers to the premiere amid curiosity about the new-look judging panel.

Originally published as Who won last night’s ratings war between Seven, Ten and Nine

Original URL: https://www.dailytelegraph.com.au/entertainment/television/who-won-last-nights-ratings-war-between-seven-ten-and-nine/news-story/b72e4029e0d093bc78a920f19bfc592a