Studio 10: Staff urged to celebrate amid ratings dive

Channel 10’s morning show will bizarrely celebrate a ‘mega-milestone’, despite months of poor ratings and axed hosts.

Trumpeting celebrations for Studio 10 seems a little odd to Confidential.

In fact, we wonder what there is to celebrate given ratings for Channel 10’s morning television show have plummeted.

The show has highlighted that it will mark the ‘mega milestone’ of 2000 episodes with celebrations commencing on Monday.

Sure, 2000 episodes is an achievement but not necessarily when you drill down on the figures. The show has limped through over the past few years with many questioning its financial viability and how long it will survive.

Studio Ten presenter Sarah Harris. Picture: Richard Dobson

For the year to date, on average just 35,000 viewers tune in to Studio 10 across the five city metro markets nationally.

In Sydney, that average figure is just 12,000 viewers per day.

Overall, the five city metro average is down from 2020s figure of 49,000, when executives made the fateful decision to axe founding host Joe Hildebrand and firebrand panellist Kerri-Anne Kennerley.

And it is well down in comparison to market leader The Morning Show on Channel 7 with its average of 133,000 viewers and 111,000 on Nine’s Today Extra.

Hosts Sarah Harris and Tristan McManus on the show.

Nonetheless, according to producers, celebrations will be had “as they ring in this special occasion with an epic week of feel-good fun and frivolity”.

“So grab a party hat, breakfast smoothie and enjoy the Covid-safe festivities, vicariously through our Studio 10 family,” a statement about the planned party read.