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Paralympian Madison de Rozario new face of US sportswear giant

PARALYMPIC athlete Madison de Rozario has fronted a new campaign for sportswear brand Under Armour.

PARALYMPIC athlete Madison de Rozario has fronted a new campaign for sportswear brand Under Armour.

The three-time Paralympian and five-time World Champion racing athlete shot the campaign with former Aussie NFL player Jesse Williams, joining a raft of big names for the global initiative fronted by Dwayne “The Rock” Johnson.

Madison de Rozario modelling for Under Armour.
Madison de Rozario modelling for Under Armour.

The pair appear in the brand’s Will Finds A Way campaign, shot by local fashionista and photographer Margaret Zhang.

The campaign highlights the strength and courage of athletes such as Madison de Rozario.
The campaign highlights the strength and courage of athletes such as Madison de Rozario.

“The stories of Jesse and Madison highlight the importance of training, hard work and the power of will as the essential ingredients in unlocking your best,” Zhang said.

The campaign is called Will Finds A Way.
The campaign is called Will Finds A Way.

“They have the strength and courage to push through their adversity by making it their main motivation.”

The campaign was launched at Sydney’s Oxford Art Factory.

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Original URL: https://www.dailytelegraph.com.au/entertainment/sydney-confidential/paralympian-madison-de-rozario-new-face-of-us-sportswear-giant/news-story/e145cac23e2eacb1148e27c63ada8763