Coogee’s Little Jack Horner charges $10.90 for breakfast side of smashed avocado

Little Jack Horner in Coogee has drawn some flak for the price of it’s breakfast sides, which includes charging $10.90 for smashed avocado. Some find it hard to swallow.

Smashed avocado on the side costs an extra $10.90 at Coogee cafe Little Jack Horner. Pictures: Supplied

The rising cost of rent, wages, power and produce has forced a Sydney cafe to raise the price of its smashed avocado side dish to $10.90

Little Jack Horner is a popular corner cafe in a prime location across from Coogee Beach and has raised eyebrows for the price of its breakfast sides, including smashed avocado.

The price tag is more than five times the price you’d pay for single avocado, which is currently in season, in grocery stores.

The all-day restaurant and bar also charges $11.90 for a side of haloumi, and $9.90 for a side of bacon. All dishes are designed to be shared.

Another nearby, beachside cafe, charges $5 for a side of haloumi and $7 for their sides of bacon and avocado.

$10.90 side of smashed avocado on the menu at Little Jack Horner. Picture: Supplied https://www.mryum.com/littlejackhorner/menu/breakfast

The price increases — which management says is the first the cafe has had in more than three years and which came into effect over Christmas — has drawn comments from local Google reviewers.

“Great location, but not value for money,” one reviewer wrote last week.

Little Jack Horner is an all day Coogee restaurant and bar that has raised eyebrows for the price of it’s breakfast sides. Picture: John Appleyard

Little Jack Horner in Coogee. Photo: Adam Ward

Another added: “Went for breakfast over the Easter long weekend. Food was good but we found this place grossly overpriced.”

Owner BJ McHatton said the cost of everything from his plates, to his plants had increased dramatically.

“The whole industry is in a course correct,” he said.

McHatton said while he was “actively searching” for ways to pass on more value to the customer, the venue was a premium product.

“We are a quality product. Everything we offer is premium, from our location to our chefs. People might not see the value in that, but we are more than food on a plate,” he said.

“The purpose of our business is to create memorable experiences for our team and our guests and we are on a mission to create three million memorable experiences for our customers by 2030.”

Little Jack Horner has been in the area for close to eight years and has on focus of live music in the evenings and over the weekend and supported these artists during the Covid lockdowns. They also offer $10 tacos on Thursdays and do a bottomless brunch for $79.

In 2017, millionaire and property mogul Tim Gurner came under fire for suggesting the reason young people can’t afford to buy property is because they were wasting their money on avocado toast.