Lingerie label Honey Birdette opens flagship Las Vegas store

Raunchy Aussie lingerie label Honey Birdette is making a big move to Sin City.

Raunchy Australian lingerie label Honey Birdette is preparing to open its flagship store in Sin City and is throwing an A-list party to celebrate.

The brand — which counts Cardi B, Kylie Jenner and Gwen Stefani as fans — will throw open the doors of its Las Vegas salon at the end of the month with a glittering party.

Label founder Eloise Monaghan said party guests would be able to try their luck on a Honey Birdette-branded slot machine, while a lingerie-clad model will roar into the store in Vegas‘ Fashion Show shopping mall on a vintage Harley Davidson.

A model shows off Honey Birdette’s latest collection.

Honey Birdettes is launching a store in the US.

Cardi B, Kylie Jenner and Gwen Stefani are all fans of the label,

Monaghan has been based in Australia since March last year but has returned to the United States for the opening.

“I wouldn’t miss this one for the world,” she said.

“It‘s Honey Birdette’s 15th anniversary this year, and opening in Sin City is the perfect way to celebrate.”

Honey Birdette founder Eloise Monaghan (right) and wife Natalie fly to US ahead of Las Vegas store opening. Supplied.

Honey Birdette founder Eloise Monaghan and wife Natalie leave Sydney for the US.

The Las Vegas opening is all part of Monaghan’s ambitious plan to send the brand global, planning on opening stores in New York, London, Paris and Berlin.

“We can see the data. We've had extraordinary growth there during COVID and we know we've only just scratched the surface.”