J Lo hastily rebrands amid brutal career downturn

J Lo launched her new album to much fanfare weeks ago - now, she’s been forced to make some hasty career changes.

Jennifer Lopez. Picture: Supplied

Jennifer Lopez is now touting her US tour as a greatest hits show after cancelling seven dates and struggling to sell tickets.

The name of the trek has changed from This Is Me … Now to This Is Me … Live | The Greatest Hits, according to Variety.

“The latest rebrand suggests a pivot from a tour focusing on the new album’s songs to one spanning her discography, a move that may entice listeners who didn’t connect with her latest material,” the outlet reported Tuesday.

A source told Page Six that the tour will “convey the Jennifer Lopez live experience” and was not created solely for the music from her latest album. It is, however, a “celebration which includes the new album.”

J Lo’s new documentary The Greatest Love Story Never Told details the making of her new album and special.

The Jenny From the Block singer, 54, originally announced the tour in February to concur with her This Is Me … Now album and accompanying films.

However, Lopez quietly cancelled scheduled shows in Nashville, Raleigh, Atlanta, Tampa, and New Orleans last month.

Additionally, concerts previously up for sale in Cleveland and Houston were removed from Ticketmaster’s website completely.

J Lo’s new album hasn’t set the charts alight.

The new album is an ode to her long love story with Ben Affleck. Picture: AFP

Ticketmaster blamed the cancellations on “the event organiser” and gave ticketholders information on how to obtain refunds. Page Six was told at the time that the concerts could not be rescheduled because of a logistical issue through the promoter.

Not only is Lopez having tour trouble, but she also had issues selling her latest album.

After its February release, the project, which is her first studio album in over a decade, flopped on the Billboard 200 chart by debuting at No. 38. In Australia, the news was worse: It debuted at 82 on the ARIA charts.

The star’s record is about her love for her husband, Ben Affleck, whom she first dated in the early aughts before they wed in Las Vegas in July 2022.

In a review, Page Six opined that the “watery” album recycled “uninspired sounds and stories from a quarter-century ago.”

This story originally appeared on Page Six and is republished here with permission.

Originally published as J Lo hastily rebrands amid brutal career downturn