Keeping up! Kim Kardashian is expanding her fashion empire to Australia

She’s one of the most famous faces in the world. Now Kim Kardashian has signed a new deal to bring her empire Down Under.

Kim Kardashian is expanding her fashion empire, signing a major deal with an Australian retail giant.

Department store David Jones confirmed it will stock Kardashian’s “solutionwear” brand SKIMS from “spring”, available online and in selected David Jones locations nationally.

“I’m so excited to see SKIMS launch in Australia and can’t wait for everyone to experience the brand in real life at David Jones,” the reality TV star turned mega-mogul said in a statement.

“The quality, fit and feel of our collections are so important and I’m thrilled customers will now be able to experience that first-hand”.

Kim Kardashian’s solutionwear brand SKIMS is launching into David Jones. Picture: SKIMS

There has been huge demand for the reality star turn mega-mogul’s brand in the Australian market, David Jones said. Picture: SKIMS

David Jones will stock the full range of Skims, including underwear, shapewear, and loungewear, designed to “support, enhance, lift and tone” - dubbed Seamless Sculpt, Core Control, Cozy Collection, Fits Everybody, Stretch Rib and Sleep Jersey.

Kardashian, 40, been as praised for the size-inclusive brand, which uses diverse models and is stocked from XXS to 4X, with tones to suit a range of ethnicities.

David Jones general manager of womenswear and accessories, Bridget Veals, said there had been huge demand for SKIMS in the Australian market.

“As a brand that supports and celebrates size inclusivity and body positivity, we are absolutely thrilled to be the exclusive bricks and mortar retailer in Australia to stock SKIMS,” Veals said.
“We understand that SKIMS is already a highly sought after brand in our market so we are delighted that we can make SKIMS accessible for our customers to try, and engage with, in store.”

Kim Kardashian wearing a strapless bra and matching boy-leg briefs from SKIMS. Picture: SKIMS

Kim Kardashian, centre, with models wearing SKIMS. Picture: SKIMS

Kardashian recently unveiled a new campaign for the brand’s summer collected, fronted by supermodel Kate Moss.

Overseas, SKIMS is available in department stores Nordstrom and Selfridges, and online via UK luxury site net-a-porter. The brand is said to have sold more than three million items globally since its launch in 2019.

The Kardashians have had huge success in the Australian market, with Kylie Jenner’s Kylie Skin launching into Mecca.

The expansion of SKIMS into the Australian market is the latest move for Kardashian, a $US1 billion reality star and business mogul, whose long-running E! series Keeping Up With the Kardashians ended in June.

Last year, Kardashian and her family signed a mega streaming deal with streaming platform Hulu, owned by Disney.

Kardashian is finalising her divorce from rapper Kanye West and working on the relaunch of her KKW Beauty brand, along with pursuing a legal career.