Bec Judd’s activewear brand Jaggad is launching in the US on Revolve

She’s a social media star, mega-WAG and now, Bec Judd is adding international mogul to her CV with the launch of her activewear brand Jaggad in the US with a hot campaign starring Instagram star Rocky Barnes.

Exclusive: Bec Judd’s hugely successful activewear brand Jaggad is expanding into the US.

The social media star’s Melbourne-based label is being stocked exclusively on popular American shopping site, Revolve.

Jaggad today launched its new capsule collection with Los Angeles-based Instagram model Rocky Barnes, #ROCKYXJAGGAD, priced from about $39.95 to $179.95.

The 15-piece range, which launched in Australia and the US today, features oversized sweaters, bike shorts, leggings with striped detailing, tanks, crop tops and sports bras.

Instagram star Rocky Barnes, pictured wearing ROCKYXJAGGAD for the launch of Jaggad in the US market. Picture: Jaggad

Jaggad is already doing huge business in Australia, with previous limited edition ranges from Judd, along with social media stars Brooke Hogan and Laura Henshaw, selling out within days of launching.

The brand’s co-founder Michelle Greene said Jaggad’s latest collaboration with Barnes was the “perfect fit to help educate the US market on what JAGGAD stands for with her martial arts background and balanced lifestyle”.

“We are excited to share her story and partner with Revolve for our US launch,” Greene told News Corp Australia.

The 15-piece range includes a visor ($39.95). Picture: Jaggad

Jaggad held a US launch for the brand in Los Angeles today. Picture: Jaggad

Last year, Jaggad expanded into The Iconic and Myer in Australia, where it is also stocked on sites including Stylerunner.

“We’ve got to a point where the brand is strong,” Judd told Stellar magazine in September.

“It’s sports luxe; it has a fashion edge. It’s been five years in the making and I feel like we’re really there now.”

Bec Judd, pictured wearing Jaggad in September last year, is taking her activewear brand Jaggad to the US. Picture: Jaggad

Judd is a big advocate for activewear — even when it’s not as part of a workout.

“Instead of wearing the full activewear look when we’re exercising, we wear it every day, but put a bomber [jacket] with it, team it with a crop top, an open shirt and a pair of jeans or cut-offs.

“I hate heels. I hate them! My ankles are so shot I can barely walk in them. I’m loving this whole sneaker trend.”

Rocky Barnes has more than 1.6 million followers on Instagram. Picture: Jaggad

The Melbourne-based activewear brand is now stocked on revolve.com in the US. Picture: Jaggad

Rocky Barnes wearing the Hollywood crop tee ($89.95). Picture: Jaggad